dinahosting: A Full-Service Host That Delivers Personalized Service and Affordable Options to Small Businesses

TL; DR: In its 20 years in the hosting industry, dinahosting has witnessed the evolution of the market firsthand. Its robust support, customer-driven development cycles, and its own datacenter in Spain distinguish dinahosting from its competitors. The company also offers an array of server technologies, ranging from shared hosting to private clouds. The next big move for dinahosting is a deeper engagement with marketing agencies to ensure that its brand is front-and-center for the next generation of entrepreneurs.

Two decades ago, a tech-focused startup in Spain launched with expertise in web development, design, domain management, and hosting. That startup became dinahosting, and the company has remained true to its initial mission to provide clients with high-quality services and support.

dinahosting is also one of the few long-term hosts that have maintained operational independence despite the industry’s penchant for mergers, acquisitions, and buyouts.

“We always wanted to provide the same level of service that we would like to receive, so we focused on the specific needs of our users,” said Lucía González, head of the Communication and Marketing Department at dinahosting. “The custom development of all our products and our customer care made dinahosting a leading company in the Spanish market. In 2021, we celebrate 20 years of being 100% independent from investment groups.”

That freedom has allowed dinahosting to remain focused on a business model that emphasizes free 24/7 support, in-house developers, and high-quality infrastructure. Those attributes are increasingly rare, as many hosts aim to maximize revenue by stuffing virtual and shared clients on overtaxed hardware rather than aim for complete consumer satisfaction.

Today, dinahosting manages domains and offers dedicated and virtual hosting services. The company meets the cloud hosting needs of entrepreneurs with private clouds while providing one-click installs of critical web applications — including WordPress. Its low-cost email service is another effective building block for business owners who need a branded email account without additional web services.

“Our company was born as a startup founded by two young entrepreneurs at a time when neither Facebook nor Twitter existed — and Google had just been born,” Lucía said. “We were pioneers in the internet sector, so we have followed its evolution.”

In the early days of commercial internet adoption, the market varied — often significantly — by country. Some countries, including Ireland, set strict rules around domain registration, while others suffered slower adoption due to legacy infrastructure or invasive monitoring by authorities. Some countries even leapfrogged generations, going from low adoption to nearly universal access — but primarily on mobile.

Spain mostly mirrored trends in the United States and the rest of Western Europe. The early chaos of the emerging market settled into similar product-and-service portfolios across companies. And those companies rapidly entered and exited the market.

Today’s market in Spain features many providers, all operating under the General Data Protection Regulation (GDPR). But providers also have the same economic incentives to downgrade customer support and hardware quality to maximize profits.

“The increase in the volume of dedicated servers registered in 2007, and in previous years, made us move our technological infrastructure to a Spanish datacenter,” Lucía said. “Before, our servers were in the United States. So having our infrastructure here was a great step forward.”

dinahosting’s Spanish datacenter offers several significant benefits. First, it streamlines GDPR compliance and lowers the risk of interference by foreign governments. Third, it improves server response times because data requires fewer hops to get from source to destination. It also simplifies administration when the datacenter is local, and its tech team speaks the same language as customers.

Those benefits distinguish dinahosting from its competition, and they help to protect the company from the risk of a takeover by a more commodity-driven ISP conglomerate.

“In 2011, we were the first national provider to implement cloud hosting, a technology that today is essential,” Lucía said. “Virtualization has been the biggest challenge in recent years.”

Most products on the international hosting market are relatively similar, so they’re interchangeable among vendors. That means that for a hosting provider to succeed, it needs to optimize based on price, service, or niche services. Given that price competition is fierce, dinahosting differentiates on service.

“Because we are 100% independent, we can give our clients what they ask for and customize our products to the maximum,” Lucía said. “We have a large group of developers, and that gives you more flexibility than if we offered a closed product.”

The dinahosting support model is unique because it’s free and available 24/7. As a result, customers who need extra guidance can quickly receive it, and the team is willing to go the extra mile to answer questions and solve problems.

“The close relationship we have with the client is our hallmark,” she said. “We were always against the use of robots and answering machines,” Lucía said. “We believe in humane treatment and avoid everything that looks like a classic call center. It is clear that having a support team that is 100% available to the client saves them time because expert professionals will solve any question. We want our clients to be calm and dedicate themselves to their business.”

That model feeds into product development, too. When dinahosting explores new products to add, services to modify, or policies to tweak, it involves customers in the process. The result is a portfolio that’s responsive to past, present, and future consumer needs.

dinahosting has been around since 2001, and the company has witnessed the evolution of the hosting market firsthand. From the early days of shared hosting to today’s emphasis on virtual private servers and cloud hosting, dinahosting has adapted to changes while staying true to its roots in Spain. The company stands ready with products to anticipate the new trend in IT for businesses of any size.

With its service-first ethos, dinahosting delivers personalized service designed to help clients grow. The company integrates feedback into its long-term portfolio planning, as well. dinahosting runs the servers in its datacenter, so the company’s engineers can make adjustments that support specific use cases — something that reseller hosts often lack the flexibility to accomplish.

The company’s next move is to fine-tune its marketing capabilities to align with the needs of agencies. When entrepreneurs approach marketing agencies to establish a new venture’s brand identity, the choice of web host is often left to the agency. dinahosting expects to partner with agencies to start helping new businesses right from their inception.

“Our premise is to make life easier for the client and avoid technical complications,” Lucía said. “In this sense, our technical support is completely free and is available every day of the year and at any time, and that’s very important for any online project.”

And dinahosting aims to provide those small businesses with a customer-friendly, full-service experience from its well-established position within the Spanish market.