TL; DR: Clariti, created by CCE Technologies, is a cloud-hosted application that functions as a collaboration tool for internal and external team communication. Seeing the need for an efficient, singular channel of transmission within its teams, the company focused on tackling the disorganization and mismanagement caused by having too many platforms. Clariti leverages context-based communication to keep the right employees informed and everything relevant organized in its proper chain.
You may have heard that the power of communication is the key to success a thousand times over the years. But the axiom’s familiarity doesn’t diminish its validity. According to Expert Market, 86% of employees and executives blame ineffective communication and collaboration for workplace failure. When a workplace uses effective communication, it influences the organization’s development from the bottom up. Effective communication equips organizations with the tools to address their employees’ needs, solve problems, and foster a harmonious work environment.
Most companies use several communication tools to handle internal collaboration. But what happens when those solutions stop working?
In recent years, web-based communication has become a balancing act of fitting several applications and to-do lists into one workflow. Whether it’s through text or video calls, companies hold their meetings, breakout sessions, and Q&As through communication channels.
But juggling multiple software, people, and tasks can feel like you’re spiraling out of control. You can be in one group chat talking about marketing, and the next second, people in that same chat start discussing something irrelevant to your project. Immediately, you wonder why these notifications keep interrupting your workflow, leaving you distracted.
Vinay Wagle, VP Sales & Marketing of CCE Technologies, tells us, “As people started to use chat more and Cloud documents, like OneDrive Google Drive, it became really hard to manage information. So we came up with a new software where we combine all these different communications like chat, email, cloud documents, to-do, phone calls in a single app.”
CCE Technologies created a solution. With Clariti, companies can better facilitate their communication processes and solve underlying issues quicker. Clariti provides businesses with the ability to streamline their workflow while staying connected all in one place. No more confusion with who is supposed to be where doing what. The application organizes internal and external communications to reach the right employees, matched to their assigned topic or discussion.
“So no communication is disconnected, it’s always connected to something else that came before it. So that was the main idea behind this product, to come up with something that is context based,” Vinay said.
Creating A More Cohesive Communication Atmosphere
Small businesses can find clarity and reliability with this management system. It’s right in the name after all. The company behind the cloud-based application set out to solve the biggest pain point teams share — disorganization between communications fields and its recipients — because it had encountered this issue firsthand for years on a larger scale. This disorganization created obstacles in its communication. So it built its own chat software.
Clariti helps companies build and manage cohesive and connected teams. It also combines all forms of communication into one neat package. In the past, companies would typically juggle different software tools for email, cloud drives, chat, and video conferencing. And people in the communication chain would have to be notified separately, even when they didn’t need to be. This form of management was fertile ground for disconnects.
Vinay explains the simplicity of how communication flows in Clariti. “You get an email from someone, and instead of forwarding the email, you can start a chat from right inside the email. The other party sees the email along with your disk on the topic, and the context is established.”
With this application, you can keep communication context-based and track everything within the topic. If someone wants to begin a conversation with another person, they can do so while keeping the other people in the chat informed. The integration of other apps also helps businesses save time and money. They don’t have to invest or train their employees to use multiple communication applications. It’s all there in the app.
Taking Productivity and Collaboration to the Next Level
Stress is one of the main killers of productivity. According to a Stress.org study, 41% of workers who responded said that stress leads to a loss in their productivity. When communication is disorganized, employees can feel overwhelmed or lose sight of their purpose, which leads to burnout. Without effective communication, people won’t understand what they are assigned to do; and finding the information they need becomes more difficult when there are too many communication channels. Hence, the workflow becomes stalled, which affects the bottom line.
Small businesses need an environment that lets their employees be heard and where collaboration and productivity can thrive. Companies can use Clariti to reduce stressful lines of communication to elevate output. By using its features, employees can take unneeded tasks and interruptions off their plates. Clariti also files everything, which helps remind employees of their to-do lists without resorting to memory.
With TopicFolders, all emails, calls, chats, to-do lists, and documents link to a single thread by topic, making them easier to find. This same feature also drives positive team communication and engagement when multiple people are working on one project. Since all of the channels are context-based, employees can also keep unwanted notifications at bay.
TopicFolders also helps reduce the data overload that other apps enable. Because drive information and cloud documents anchor to each connected discussion, employees can stay informed and won’t lose their data or have to resend it. Employees can communicate within the existing channel without switching to direct messages or creating another channel to speak to someone individually.
Vinay sums it up the best. “So you save a lot of time, from having to not switch apps, but the most important value is less stress. Because you remember things you know, you don’t have to connect all the dots in your head. They are right there in front of you.”
Clariti, the Future of SaaS, and the Growing Distributed Workforce
Remote work has skyrocketed in the last two years. The pandemic caused a shake-up in the workforce that drove many workplaces online or employees into freelancing. This office exodus necessitates software that enables remote workers — and companies — to succeed in a changing landscape.
Because Clariti is a cloud-based SaaS tool, remote employees only need a web browser to access the application from anywhere. Programmers take care of all updates and maintenance. More people will need these SaaS tools as the job market adjusts to the new normal and welcomes the younger workforce.
As the Clariti user base grows, the company looks to scale up and improve its support system to accommodate customer needs. “Adding the right support staff or being available for our clients, no matter where they are in the world. I think those are some of our key goals going forward,” Vinay says.
The company is also improving its OrbitChat feature, which allows users outside of the Clariti software to chat using email. Its new update will make it more user friendly.
Clariti’s features offer small businesses the solution to their communication problems. The company’s all-in-one management software will help businesses manage and streamline their feedback processes while aligning their business model with the growing distributed workforce.