TL; DR: BlueHosting, a brand under the Haulmer holding company, is a low-price, high-performance hosting provider based in Chile. The company offers everything from shared and virtual servers to reseller solutions and domain registration. Entrepreneurs, SMBs, and enterprises alike can turn to BlueHosting to build and maintain an online presence with multiple options backed by knowledgeable customer service.
Chile is known internationally for its breathtaking rows of moai on Easter Island, arid desert plateaus of Atacama, and full-bodied red wines. Oh, and don’t forget the sweet-n-salty Pastel de Choclo — a tasty corn casserole with minced beef stuffing.
The country is not yet known for its vigorous hosting market, but stay tuned — because one Chilean company intends to see that it is.
“When BlueHosting was born in 2012, the team consisted of just five people,” said Fernando Guerra, Product Owner of Web Services at the company. “At that time, very few companies provided hosting services in Chile — never mind those with their own datacenter in the country. BlueHosting emerged as an economical alternative to the competition by delivering an abundance of features at a low price.”
Today, the BlueHosting staff is made up of more than 100 hosting enthusiasts dedicated to delivering an interconnected suite of services backed by attentive customer service. The company offers a broad range of packages designed for entrepreneurs, SMBs, and enterprises. Products include everything from domain registry to shared and virtual servers and WordPress solutions.
All plans include an SSL certification through Let’s Encrypt, free migrations, and a 99.9% uptime guarantee. By partnering with BlueHosting, users also gain access to built-in performance optimizations and online threat protection.
Best yet, BlueHosting’s wide variety of offerings comes backed by attentive customer service and a constant focus on continually improving speed, performance, and security.
A Pioneer in the Chilean Hosting Market
BlueHosting is a brand of Haulmer, Inc., a technical services holding spanning Argentina, Chile, Colombia, Mexico, and Peru. Other Haulmer companies include OpenCloud, OpenFactura, SimpleBoleta, PagoMaster, and ChileFirmas. The holding group is dedicated to developing online products and services and is hyperfocused on advancements in user experience.
“Haulmer has several technology companies under its umbrella that are aimed at improving the user experience and increasing the technological capacity of small- and medium-sized businesses,” Fernando said. “We want these companies to grow by delivering a set of technological tools that allow them to outshine their biggest competitors at a low cost.”
Customers can take full advantage of the products and services across the Haulmer line, which can be easily integrated and customized to meet specific needs. “Our mission from the beginning has been to help and support SMBs,” Fernando told us.
With almost 10 years of experience under its belt, the BlueHosting team has faced its share of industry change — and has navigated that change quite successfully.
“Keeping up to date with new technologies and trends is one of the most important challenges we face,” Fernando told us. “In recent years, for example, the increased popularity of electronic commerce presented challenges in terms of keeping clients’ websites fast and secure. Fortunately, our team is attentive to such changes, always reacting quickly to issue updates or improvements.”
The BlueHosting team is especially vigilant when it comes to security and performance. These factors are of utmost importance in hosting, Fernando said.
And he’s right: Whether caused by traffic spikes or bad actors, just one hour of downtime can cost a business more than $100,000. For large enterprises, the scenario is even worse, with a 60-minute outage sometimes causing revenue losses between $1 million and $5 million. That’s why BlueHosting uses a web application firewall, among other tools, to defend customer sites. The host also monitors each site daily.
Delivering an Interconnected Suite of Products
Like most hosts, BlueHosting started small but evolved with the ever-changing needs and preferences of customers.
“In the early days of BlueHosting, we offered fewer products, but over time we have monitored the needs of our customers and introduced new solutions designed to satisfy new demands,” Fernando said.
Today, the company’s wide range of products and services is designed to blanket the greatest area of customer needs possible. “We know that behind each client, there is a universe of different needs, and we try to satisfy them all,” he said.
This diversity of client needs and use cases inspired the BlueHosting team to weave its offerings into a connected fabric. That way, users can start small without fear of buyers’ remorse.
“What I like to recommend to friends and acquaintances is that they start with BlueHosting’s basic services, test them out, and then incorporate more solutions as needed,” Fernando said.
The company’s entrepreneur-focused plans, for example, are segmented according to the needs of customers. A beginning blogger could go with the Power plan to keep initial investments down and upgrade to the Full plan later to support growth.
The same applies to entrepreneurs and web designers looking to start their own hosting businesses through reseller plans. BlueHosting’s reseller plans include everything users need to do so successfully, from powerful billing and control panel software to white-labeling.
Resellers can easily control resource allocation in alignment with the needs of their customers. The platform is flexible and scalable, allowing resellers to expand their offerings as their businesses grow.
A Customer-Fueled Development Approach
Fernando told us that BlueHosting’s ability to balance pricing and feature allocation is unparalleled. “I think the most remarkable benefit we provide is the money savings we generate for our customers by delivering a large number of features at a low price,” he said.
The company’s internal development process is primarily based on customer feedback.
“Most of the ideas for new features and functionalities and bug fixes come from customers’ requests and needs,” Fernando said. “Many of these ideas become development projects that are prioritized and placed on the road map of our development team.”
BlueHosting commonly receives bug reports and requests for improvement through traditional communication channels, such as support tickets and chats. But the company also offers forums for discussion through a Slack channel and feature request platform.
Of course, internal input from experts on the BlueHosting team is valued as well.
“Our technical team is made up of a work area dedicated to datacenter support, another dedicated to Level 3 Support, and a software development team,” Fernando said. “We are all committed to continuous improvement and are constantly searching for ways to increase the quality of our solutions.”
Providing the Right Technology to Grow Your Biz
The BlueHosting team has recently been focused on helping ensure customers are protected from increased cybercrime that has emerged since the COVID-19 pandemic. BlueHosting offers a complete guide on this and other pressing topics via its blog.
Customers should also look out for new products and services on the horizon.
“There are several projects we are currently working on, including constant improvements related to speed, performance, and security,” Fernando said. “We’re also working on backup service enhancements and an improved service experience for resellers.”
By the end of the year, the company will turn its focus to boosting performance on virtual private servers and WordPress sites — so stay tuned!