Writer: Jordan Sprogis
Editor: Lillian Castro
Reviewer: Cristian Lopez
In 10 years, the hosting industry will look back at this time and remember it as a period of metamorphosis. Providers know expectations are changing: Buyers want bundled services, which means partnerships matter just as much as hardware (if not more to some).
One could see it walking the floor at CloudFest Miami: Half the booths weren’t even talking about servers anymore but instead emphasized bundles, managed services, and other partnerships. Based on what HostingAdvice saw and heard on the ground, here are the launches that stood out:
| Company | Announcements |
| Kinsta | – Introduced bandwidth pricing to fix inflated visitor counts caused by bot traffic – Rebuilt its agency program so agencies can set up accounts the way their clients prefer – Expanded comarketing options for partners |
| 10Web | Demoed AI Web Coding, a visual WordPress front end that works through API or self-hosting |
| Rocket.net | Launched Rocket Lite, a lower-cost plan created through its Hosting.com partnership (about half the price of a standard Rocket.net plan) |
| Squarespace | Expanded its reseller API so partners can sell websites and domains together instead of stitching them across different vendors |
| DNSimple | – Added Microsoft Entra support – Continued automation and security updates across DNSSEC, MFA, RBAC, and its REST API |
| Oriso | Added full Proxmox support so hosts can manage Proxmox and Scale from a single dashboard |
| Enhance | Introduced a partner program for hosts, MSPs, and VARs who want bulk licenses to resell on their own infrastructure |
| WebPros | Highlighted Nova and WebPros Cloud as the foundation of its next-gen management suite |
| Sharktech | Pitched its new OpenStack-based hyperconverged cloud as a cheaper, more scalable alternative to the hyperscalers |
To get into the weeds a little, HostingAdvice spoke with Squarespace’s Emily Litwin. Its updated reseller packages close an annoying gap for existing Squarespace partners. They used to have to purchase their sites from Squarespace and then their domains from another vendor. Now, it’s a whole lot easier for resellers’ clients.
“We’re thrilled to announce that our reseller program now includes website reselling capabilities,” she said. “A couple of years ago, we launched domain reselling, and now our partners — and future partners — can sell both domains and Squarespace websites.”
Putting domains and sites in one reseller package feels a bit overdue, sure. But it’s also interesting because it shows that Squarespace — a traditionally design-first platform — is joining the races.
Kinsta’s Roger Williams, who runs partnerships for the company, told HostingAdvice that the WordPress managed host rebuilt its agency program to fix a similar problem.
“We recently relaunched our agency partner program. Before, we focused on agencies managing sites within their own Kinsta account,” he said. “Now we’ve expanded to agencies whose clients might want to own their own Kinsta accounts.”
It’a a threefold benefit: It saves money, makes money, and lets agencies add new tools into whatever setup they already have. But perhaps most obviously, it’s proving that the hosting provider’s role is only diving deeper.
