Key Takeaways
EuroDNS, a Luxembourg-based domain registrar, announced it will be increasing the price of 29 top-level domains (TLDs) starting March 1, 2026, and will continue through the month of April.
The increases will directly affect hosting providers, resellers, and digital agencies that bundle EuroDNS’s domain services into their plans. The registrar recommends renewing domains as soon as possible to lock in current rates.
It’s also worth noting that under ICANN rules, domain owners can renew their domains up to 10 years in advance — not a bad way for hosts to lock in today’s pricing before future increases inevitably kick in.
Full List of Price Increases (Per Year)
| Domain Extension | New Price/Yr | Date of Change |
| .pt | €40 | March 1, 2026 |
| .ai | €140 | March 5, 2026 |
| .beer | €42 | April 1, 2026 |
| .biz | €34 | April 1, 2026 |
| .boston | €34 | April 1, 2026 |
| .club | €30 | April 1, 2026 |
| .compare | €42 | April 1, 2026 |
| .cooking | €42 | April 1, 2026 |
| .courses | €58 | April 1, 2026 |
| .design | €85 | April 1, 2026 |
| .fashion | €48 | April 1, 2026 |
| .fishing | €42 | April 1, 2026 |
| .fit | €48 | April 1, 2026 |
| .garden | €48 | April 1, 2026 |
| .gay | €60 | April 1, 2026 |
| .health | €120 | April 1, 2026 |
| .horse | €42 | April 1, 2026 |
| .ink | €42 | April 1, 2026 |
| .miami | €34 | April 1, 2026 |
| .rodeo | €22 | April 1, 2026 |
| .select | €42 | April 1, 2026 |
| .study | €58 | April 1, 2026 |
| .surf | €42 | April 1, 2026 |
| .vip | €36 | April 1, 2026 |
| .vodka | €42 | April 1, 2026 |
| .wedding | €46 | April 1, 2026 |
| .wiki | €40 | April 1, 2026 |
| .work | €20 | April 1, 2026 |
| .yoga | €50 | April 1, 2026 |
Why the Increase?
In its announcement, EuroDNS said it periodically reviews its pricing structure to make sure it can level with the rising costs of production, infrastructure, innovation, and support.
Unfortunately, domain increases are par for the course.
Many TLDs they sell are operated by registries like Verisign, Donuts, or Afilias, which set wholesale prices. Though ICANN is the big daddy of DNS, ICANN-approved contracts allow registries like these to raise prices. So registrars can either decide to absorb the cost or pass on the increase to customers. which registrars like EuroDNS then absorb or pass on.
In fact, a 2020 contract amendment between ICANN and Verisign (which operates the .com registry) allows Verisign to raise .com prices up to 7% per year through 2029.
So when Verisign raises prices, all registrars worldwide do, too. You’ll see that reflected in renewal notices and pricing tiers, no matter where you’re located.
How TLDs Are Priced
| Step | Who’s Involved | Who’s Affected |
| 1 | ICANN | Everyone using domains (trickle-down) |
| 2 | Verisign, Donuts, Afilias, etc. | Any domains they own |
| 3 | Registrars (EuroDNS, etc.) | Hosting providers, resellers, customers |
| 4 | Hosting companies | Hosting customers, bundles, agencies |
| 5 | Customers (the registrant) | Their wallet, unless the registrar/host absorbs the cost |
Identity Digital, another DNS/registrar, also raised prices for more than 200 TLDs within the past few months. Namecheap, Dynadot, and Porkbun all were forced to let their customers know of the new price increases.
Bob Hawkes of NameTalent.com found that on Dynadot specifically, most increases were between 7% and 30%:
- .company: ↑ 27.6%
- .chat: ↑ 29.9%
- .plus: ↑ 31%
- .vision: ↑ 29.9%
- .social: ↑ 25.7%
So What Does It All Mean?
It means we can probably expect continuous price hikes for TLDs across the board for the coming years. Depending on how you price TLDs in your package will determine how much that trickles down to your users.
Porkbun, for example, absorbs some of the costs themselves. They even break down their pricing structure publicly, showing how much goes to the registry, ICANN, and how little they actually pocket.
Regardless of what you plan to do, now’s a good time to take inventory and renew what you can or update your pricing if needed.
Most importantly, it’s probably a good idea to mentally brace for what looks like a longer-term trend. Heck, just look at where .ai was five years ago compared to today.




