TL; DR: 24Shells, a global infrastructure company founded in 2003, aims to satisfy client needs quickly and efficiently through a range of dedicated, virtual, and cloud servers. The small but enthusiastic team works endlessly to build consumer trust through stable, reliable, and cost-effective solutions. With new online threat intelligence services in the works, 24Shells is continuing to take its product portfolio to the next level.
It’s a tactic used by businesses far and wide in an attempt to increase profits: funnel your resources to your highest-paying customers, even if it’s at the expense of the little guy.
Tushit Shah flipped that notion on its head when he founded his hosting company, 24Shells. Instead of disproportionately serving one pool of customers, he aimed to provide them all exceptional levels of care.
“We have many clients who may seem to take up a lot of time for $20 a month, but 10 years later, they’re paying for monthly plans at $10,000 a month,” Tushit said. “And, because you’ve earned their trust and loyalty over the years, they stay with you.”
Tushit said he is proud that many of his customers have been with the company for the long haul — some since its 2003 founding. “No matter how small or big your business is, our goal is to retain you as a client,” he said. “We strive to ensure we have the lowest churn rate possible — even if we have to take a hit.”
To be sure they stick around, the customer-centric company nurtures clients through personalized, flexible packages that grant them the freedom they need to make necessary changes within minutes. Of course, 24/7 premium online support doesn’t hurt, either.
Tushit attributes the company’s rapid growth within a demanding industry to this high level of service. Today, 24Shells continues to satisfy client needs quickly and efficiently through a range of cost-effective infrastructure solutions. And, with new online threat intelligence services on the way, the company plans to take its product portfolio to the next level.
A Range of Dedicated, Virtual, and Cloud Solutions
In its infancy, 24Shells was primarily a reseller. But the company soon realized a more lucrative business plan was within reach through datacenter ownership. Today, the company’s servers are housed in datacenters in New Jersey, California, and the United Kingdom (prospective customers may run a speed test through the 24Shells website). These secure environments are staffed at all times to ensure a rapid response when needed.
But the acquisition of multiple datacenters wasn’t the company’s only successful pivot: Faced with growing competition from industry giants like AWS, Azure, and Google Cloud, 24shells went from providing infrastructure to offering fully-managed hosting services.
“We also increased our capacities in terms of bandwidth,” Tushit said. “Our main focus now are managed services and providing the high-bandwidth solutions that lots of streaming companies need to transmit video and audio data over the internet.”
24Shells offers a broad product portfolio that includes managed and unmanaged dedicated servers, Linux VPS hosting, Windows VPS hosting, and premium IP transit services. The company also offers colocation services out of its Tier IV datacenter in New Jersey, which features hurricane-rated roofs, redundant power, cooling infrastructure, redundant HVAC, emergency power generators, 24/7 security, and four separate network points of entry.
As with all of the company’s services, its colocation offerings are backed by strong customer support. “The services offered by 24Shells enabled our business to expand, increase profitability and acquire new clients,” said Ivan Petrusevski of MKhost. “Every other hosting company should look to provide such outstanding service and support.”
Proprietary Software Based on Customer Feedback
24Shells prides itself on offering proprietary software, increasing functionality, and allowing the team’s customer service department to easily help with troubleshooting concerns. “We do not use any third-party control panels or customer portals — we have built all the proprietary systems ourselves,” Tushit said. “We decided to move in that direction as a result of customer feedback.”
Tushit considers 24Shells to be an agile product development company. “You always have to keep developing and improving upon products, whether it’s a virtual, dedicated, or cloud service,” he said. “The products we sell today will not be the same three years ago. We will always change little bits here and there.”
The company has a wide range of clients, and an agile approach is necessary to meet their varied and changing needs. “We serve a company with more than $1 billion in revenue as well as customers with just a single website,” Tushit said. “Our wide range of services allows us to serve them all well.”
The company is able to serve customers with varying technical skills by offering both managed and unmanaged services. All fully-managed dedicated server plans, for example, allow users to focus on their core business while 24Shells ensures performance, power, speed, and reliability.
For other companies — especially those using servers for content delivery networks, ecommerce sites, software distribution, and video streaming — unmetered dedicated solutions with high bandwidth can be used to prevent overage charges. In addition, dedicated servers always include 24/7 support from a quality team devoted to keeping the infrastructure up and running.
“In terms of products, our main differentiators are our managed services and high-bandwidth services — they really set us apart,” Tushit said.
Small But Mighty: An Enthusiastic, Highly Experienced Team
It’s no secret that satisfied employees are more productive and committed to their jobs than those who are not. Studies show that companies who successfully engage employees outperform their counterparts by an impressive 202%. And, according to Gallup, happy employees are more likely to value customer relationships.
It’s hard to imagine 24Shells employees are anything less than ecstatic considering the company’s turnover rate. Since its founding in 2003, the staff has certainly grown, but so far, no one has ever left the company. “We’re a small team of about 10 people, but we’re highly efficient,” Tushit said. “We employ highly experienced individuals who have built everything together from the ground up.”
Unlike most companies, everyone who works at 24Shells has received multidepartmental training.
“Our staff can run the business as well as understand the technical stuff,” Tushit said. “So if a customer asks a sales question, our sales rep is able to ask the client technical questions to understand the requirement properly. This allows us to be highly efficient.”
According to reviews on the company’s website, customers agree. “Our relationship with 24Shells has been great, and the service level has been above excellence,” said customer Fadi Hussein. “We simply can’t operate at any level less than 100% with our email servers. The quick response and technical expertise of the 24Shells sales and support staff offer excellent options for our business needs.”
Coming Soon: Online Threat Intelligence Services
From reputational damage to the loss of sensitive data, the effects of data breaches are undeniable. Unfortunately, these costly threats are only growing in both prevalence and sophistication.
In response, 24Shells will soon introduce new solutions to protect customers from online criminals. “We plan to offer every single customer of ours new cyber threat intelligence services with multiple security features,” Tushit said.
One such service will compare user email addresses to those within hacked databases to notify users in the event of a breach. “It will send an alert if you are signed up for, say, Amazon, and their database is hacked,” he said.
Tushit said 24Shells plans to offer the service for just $1 a month per email address — and that’s not surprising considering the company’s equal devotion to large and small business customers alike. “We want each and every customer to have access to this service,” he said.
In addition to online threat intelligence services, the company will soon launch a business-oriented VPN solution intended to provide security for SMBs with up to 100 employees. “This solution will provide a necessary security service, creating a private and secured encrypted network for internal and internet communication,” Tushit said.