Passion Projects

Scroll across the map below to see which small business dream jobs people in each state would choose to pursue in a world where artificial intelligence can change careers.

Methodology: Online panel survey of 3,000 adults based on age, gender, and geography. Internal data sources are used to obtain population data sets. We used a two-step process to ensure representativeness through stratified sampling and post-stratification weighting. February 2024.

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