TL; DR: Brothers Stefano and Federico Ranfagni developed WebSite X5 to help average internet users and SMBs build sleek and fast websites without learning how to code. The software offers SEO tools and a five-step road map for building sites. WebSite X5 helps small companies avoid hiring expensive web developers and designers to build their online presence and attract more customers. Its ease of use, free version, and robust customer service also help WebSite X5 stand out in the industry.
Uberto Piccardo is a dentist in Genoa, Italy. Though he’s interested in website building and SEO, Dr. Piccardo’s long client list doesn’t give him enough time to develop coding skills on the side.
Dr. Piccardo said he realized that word of mouth could only reach so far, so he decided to build a website to reach a wider audience. He didn’t want to hire an expensive company to design his site because he thought he was resourceful and creative enough to do it himself.
Brothers Stefano and Federico Ranfagni founded Incomedia in 1998 on the belief that technology should serve everyone’s interests. And in 2000 they developed WebSite X5 to give average internet users the power to build appealing, reliable websites on their own.
“The turning point happened when a friend of ours came to us during summer 2000. He told us he needed a website, but he didn’t know where to start,” said Federico, Co-Founder and CEO of Incomedia. “That’s where WebSite X5, or the concept behind it, came to life: a software that could help the users create their website in a visual way and with no need to code.”
The web has changed dramatically over the last 20 years, and offerings have only become more democratic. Now, any entrepreneur can access WebSite X5 to compete with much larger companies with access to seasoned development teams.
WebSite X5 has also seen the shift from websites with loads of animations and special effects to a focus on usability and simplicity. Now that many users surf the web on their mobile devices, websites need to keep upload speeds in mind, which means many of those clunky, flashy animations had to go.
That lines up well with WebSite X5’s core mission to simplify user experience and the website-building process.
An Easy, Five-Step Path to Launching a Platform
WebSite X5 is named after its intuitive method for streamlining website building. When a user begins working on WebSite X5, they immediately land in step one of the process. The software offers a linear methodology for website building, so there’s no ambiguity for users.
“We developed the entire software in the form of a five-step procedure. You start from the initial phases, where you report some general information about the website, then move on to the template customization, the creation of the sitemap, and the design of the single pages, up until the final online export.”
Everything begins with looking at the big picture. The website builder helps users make decisions about their site’s overall strategy and offers many features — including a shopping cart for ecommerce or security tools for companies in finance or healthcare. Then it’s time to flesh out the overall picture with a set of design templates.
Next, users organize the site structure by building a skeleton and creating a clear flow for visitors. Once users finish, they can fill in the website with valuable content, images, and videos. After that, it’s time to publish.
A good website requires creativity and organization on the part of the builder, and WebSite X5 empowers users by creating a way to take on a project one step at a time. Its tools help users express the full extent of their creativity and eliminate coding as a prerequisite for building an online presence.
Democratizing Website Building with Free Tools
WebSite X5’s simplified tools make the internet more accessible for everyone by democratizing the process of getting online. Not only is WebSite X5 easy to use, but it also offers many of its tools free of charge, so if entrepreneurs need to test out multiple iterations before spending a single dollar, they can.
“The most important aspect is that anyone has the possibility of building a website in complete autonomy and independence at an affordable price and without wasting any time,” Federico said. “Time is money, and we believe that, thanks to WebSite X5, companies can build their online presence without taking time away from their main operations.”
Two decades ago, websites were primarily the domain of larger, more mature companies or web developers with a passion for coding. If a company didn’t have the budget to hire developers, it didn’t have a website. However, today, every organization — from SMBs to enterprises — needs a web presence to remain competitive. Companies no longer have the option of staying afloat without sourcing new customers online.
WebSite X5 allows startups, entrepreneurs, and small business owners to compete with larger companies by creating everything they need for a fraction of the cost — or no cost at all.
Instead of using large portions of a small company’s budget on an IT department or taking time from business owners, WebSite X5 offers a simple, five-step process to have a working, fast, reliable, and beautiful website.
WebSite X5: Improving Features to Keep Things Simple
Incomedia and WebSite X5 understand that they could offer all the features in the world, but they are useless if they aren’t intuitive. That’s why WebSite X5 plans to release new integrations to make working between software suites easier, but it’s always with one goal in mind: simplicity.
“As I like to say, we are the programmers, not the final users,” Federico said. “We must put our efforts into developing potentially difficult functions and make it easy for the customers to enjoy them.”
Federico and Stefano said they are passionate about technology and coding, and they’re putting their skills to use to ensure that entrepreneurs and business owners don’t need to learn to code.
Often, software companies and developers can get sidetracked by cutting-edge technologies, and lose sight of the people who are using their products. However, because Incomedia and WebSite X5 were built with customers in mind, they aren’t losing focus.
WebSite X5 has stayed ahead of trends for over 20 years by making simplified tools that website builders want to use. And it aims to continue democratizing the internet for anyone who wants to join.