If You’re Tired of Generic Software Solutions, Here’s a Tech Company That Actually Delivers Tailored Products

Tired Of Generic Software Meet A Company That Delivers

TL; DR: Not all superheroes wear capes. Instead, some write code. Custom software development company, Blackthorn Vision, is on a mission to solve complex tech challenges with boutique platforms and applications, tech audits, AI integrations, and much more. We spoke with Chief Customer Officer, Nadia Gasyuk, about how Blackthorn Vision wants to be the guiding light for companies to find smarter, more cost-effective solutions.

Most of the time, if something needs assembly, I’ll build it myself. Over the years, I’ve put together bed frames, tables, desks, and even the occasional piece of workout equipment.

But last year, I seriously considered hiring a professional for my latest project — an IKEA dresser that I had plans to paint a deep green complete with gold knobs. The issue is that IKEA is infamous for its assembly instructions (which make you question your ability to follow basic directions).

Still, I decided it looked simple enough and went for it.

Fast-forward to me, surrounded by screws, misaligned wooden boards, and an instruction booklet that may as well have been written in another language. I cursed myself for not springing for the expert assembly option. Sometimes, it really is best to leave things to the pros.

Blackthorn Vision homepage
Blackthorn Vision is a Ukraine-based custom software development company that has served more than 75 projects for companies across the globe.

We do it all the time without hesitation — taking the car to a mechanic for an oil change, visiting a hairdresser for a haircut, or calling an electrician to fix a faulty outlet. And businesses feel the same way, especially when it comes to solving complex problems like custom software development.

Research shows that 91% of companies are actively engaging in digital transformation — integrating tech into all parts of the business — and many are opting for tailored software solutions to do so.

Perhaps unsurprisingly, that’s exactly why the custom software market is thriving, with a projected compound annual growth rate (CAGR) of 22% between 2024 and 2030.

It’s also where Blackthorn Vision, a custom software company, comes in. Nadia Gasyuk, its Chief Customer Officer, told us how the company helps businesses hand off these challenges to experts who know how to spot problems and create real solutions that work long term.

The Blackthorn Vision

Did you know blackthorns are hardy shrubs?

Standing between 6 to 10 feet tall, they’ve got dense branches and can handle droughts and poor soil. Their small, blueberry-like fruits, called sloes, are used to make gin, vodka, and other liqueurs.

But what really makes them stand out is their natural defense — those sharp, spindly branches keep grazers away. It’s this kind of hardiness that Blackthorn Vision tries to emulate.

Blackthorn Vision is a software company founded in 2009 and based in Ukraine. With more than 75 completed projects, the company serves clients in 150+ countries and boasts a 95% customer satisfaction rating.

Blackthorn Vision key metrics
The numbers speak for themselves.

At its core, Nadia explained that Blackthorn Vision’s mission is to continue delivering unique solutions for real business needs when their clients don’t know what step to take next.

“We specialize in developing mobile applications, web applications, and everything tied to cloud solutions,” she added.

No kidding: Nearly half of the surveyed companies say they’re already using AI in their everyday operations.

I would argue artificial intelligence and machine learning (AI/ML) are the next frontier in the digital transformation we’re witnessing, and businesses need to keep up. I mean, think back 20 years when the focus of digital transformation was simply getting online.

Today, the consumer experience is front and center and demands are growing more every day.

Blackthorn Vision aims to be the one-stop shop for everything in the custom software development life cycle, which covers everything from design to quality assurance (QA) and project management, all done in-house.

I think it’s this kind of approach that helps the company build such lasting client relationships, too, with the average lasting around five years after project completion.

Blackthorn Vision case studies
Many of Blackthorn Vision’s clients stick around for several years.

“We’re not the kind of company that just does small projects and goes away. We usually stay to support the application,” Nadia added. “Very often, clients want new functionality or enhancements, and the world is changing so much that you can’t stick with one application for too long. You need to keep adding what your users want.”

As for what’s most popular? Nadia says AI and cloud migration.

“It’s been a trend for the last 10 years, especially with everyone moving to the cloud,” she added. “While most companies are already there, there are still a lot of transformation and migration projects that need to be done, and that’s something we’re always working with.”

Custom Solutions, Real Results

I want to take a closer look at some of the projects Blackthorn Vision has worked on. Because, if we’re being honest, the proof is in the pudding. I could talk all day about its work culture and services, but it’s always better to see the impact in action.

Oscillator Cross Reference: Find Equivalent Parts

Developed by Blackthorn Vision, the online cross-reference tool allows users to quickly find equivalent parts for various tech parts just by entering a competitive part number. It’s especially useful when the exact part isn’t available or when cost-saving alternatives are needed.

SiTime project sample
Here’s a glance at the platform that helps in finding equivalent parts for microchips and other programmable solutions.

If you’ve ever been in a similar situation, you’ll get how game-changing this is. Just this year, my car needed a new transmission, but I definitely didn’t want to shell out a grand for an OEM one. My mechanic found an aftermarket alternative for a fraction of the cost — a solution that saved me money and worked just as well (so far).

Check out the case study here.

Automation Platform for IT Teams

As Nadia pointed out, Blackthorn Vision has been seeing a lot more requests centered around automated platforms — which, if you’ve spent even a minute on the internet lately, comes as no surprise.

But AI’s capabilities go way beyond the chatbot that helps you tweak your emails. Take one of Blackthorn Vision’s projects, an automation platform for Site Reliability Engineering (SRE) teams.

The AI solution gives SRE teams a unified view of incidents, services, and knowledge bases to reduce unnecessary manual workload. With features including automated health checks for applications and application program interfaces (APIs) — which is especially crucial among the growing threat of cyberattacks — it also integrates with Slack for easy communication.

Check out the case study here.

Recnice: Employee Recognition Platform

Recnice is Blackthorn Vision’s proprietary platform designed to enhance employee recognition and engagement through gamification and real-time feedback. For example, employees can earn points for hitting targets and goals or secure a spot on a leaderboard for making the most sales.

Recnice project sample
With this employee recognition device, send kudos, recognize others, climb the leaderboard, and get rewards.

And this isn’t nonsense: Gamification absolutely plays a significant role in employee motivation. From personal experience, this kind of recognition can be great. Plus, it doesn’t hurt to get cash rewards for doing your job right.

Recnice takes it a step further by letting employees recognize each other’s contributions, celebrating milestones, and rewarding top performers with corporate currency or items from a gift shop.

It’s a really neat but helpful way to keep teams going even when the going gets tough. Check out Recnice here.

The Client Connection

We’ve already touched on a couple of Blackthorn Vision’s projects, and while they practically speak for themselves, there’s so much more to say about how the software company keeps its clients coming back.

It seems much of it is rooted in its mission. Nadia said Blackthorn Vision wants to be more than just a service provider — it wants to be an advisor that’s there long after the project has been completed: “We want to guide our clients, not just deliver code,” she added. “There’s always a better way to solve a problem, and we help them find the best path for their cost and timeline.”

It’s a fresh, consultative approach that I think hits the mark for a mid-sized business that performs with the capabilities of a larger organization.

Actually, Nadia believes this smaller team size is an advantage for Blackthorn Vision: There’s less red tape, after all. (I’ll also throw my two cents in and vouch that smaller companies typically do work more like a well-oiled machine.)

But one thing Blackthorn Vision isn’t trying to compete on is price. It knows this, and the reason is because it doesn’t have to.

Blackthorn Vision team
This small yet mighty team is passionate about creating custom software solutions for IT departments, from hospitality to biotech.

“That’s why I believe our core strength is providing real value — something other companies can’t offer,” Nadia explained. “Many focus on quick deliveries and leave the client to handle the problems. But we make an effort to stay with our clients, guide them, and grow alongside them.”

Aside from developing custom software, Blackthorn Vision also specializes in consultations on tech audits, proof-of-concept projects, and discovery phases, especially for companies with legacy systems.

If you’re not familiar, tech audits are like checkups for your IT infrastructure. They help businesses identify risks and decide whether to upgrade, replace, or reengineer systems — a critical step in the digital transformation era that we keep talking about.

“You have to do comprehensive tech audits every so often to understand where your major risks are,” Nadia emphasized. “We’ll prepare a detailed report on what needs to be done, which I think is so essential for starting a project.”

And once that’s done, it’s time to start the action.

So whether you’re looking to build an internal platform, need a custom API, or want help migrating from legacy systems, Blackthorn Vision is a jack-of-all-trades in the software dev realm.

But don’t just take my word for it — there’s much more to explore than I can sum up here, so check Blackthorn Vision out for yourself.