TL; DR: When D’Vaughn Bell founded Marqui Management, it was a one-person operation that helped entrepreneurs launch websites and expand their companies. Today, it is an in-demand marketing and consulting firm that enables businesses of all sizes to tackle challenges head-on and seize opportunities quickly. The management firm serves a wide range of clients who expect more than one-size-fits-all, off-the-shelf solutions. Marqui Management’s goal with each new client is to design a customized solution for success and sustainable growth.
For years, a family-owned company in Texas had hired new sales team members the old-fashioned way: using gut instinct. But, eventually, the company noticed a wide gap had opened up between the sales team’s strongest and weakest performers.
That’s when the company approached Texas-based Marqui Management in search of answers. D’Vaughn Bell, the founder of Marqui Management, understood the challenges of growing a business and filling positions while maintaining a high level of quality.
When D’Vaughn started the firm, it was a one-person operation aimed at helping entrepreneurs launch websites and expand their businesses. As Marqui grew, it became an all-in-one business marketing and consulting firm. By the time that family-owned company sought help from Marqui Management, the firm had the experience and insight necessary to help revive the business’ sales team.
Marqui analyzed the company’s interview process and onboarding program and found that its interview questions weren’t designed to separate the stellar salespeople from average ones. Using its Sales Culture Orientation Questionnaire, Marqui determined what made the best salespeople stand out.
The results proved that, in this particular role, a high-achieving mindset was more effective than a team-oriented outlook. So the company acted on those insights when it hired its next 10 salespeople. The results were immediate and profound. The new employees sold, on average, $50,000 more per year than the previous group of hires.
Marqui Management can deliver similar results to businesses in many industries — and of all sizes — and continues to evolve along with the consulting industry.
“Consulting is very different than it was when I founded Marqui. You turn around, and everyone you know can design a website. They’ve all become marketers and consultants,” D’Vaughn said. “That’s why we’ve stepped up our approach. We educate our clients about what we can do for them and how we’re different from the competition.”
Building a Blueprint for Growth for Every Customer
A wide variety of businesses have turned to Marqui Management because of its informative communication strategies and the success it has helped others achieve. Marqui works with clients of all sizes, including startups, mid-market outfits, and even large companies that dominate their respective industries.
“We work with a full spectrum of business types,” said D’Vaughn. “We also work with individuals, including some Realtors who are well-known in our local area, around Allen, Texas. Some of our clients have hundreds of employees and are well established.”
Because the firm has such a diverse array of customers, Marqui’s consultants have become experts at tailoring plans to the unique culture, style, strengths, and weaknesses of each business. Whether that involves search engine optimization, website design, branding, or reputation management, a customized approach is designed for each client’s needs.
“Nothing we do is off-the-shelf, and we don’t have one-size-fits-all solutions,” said D’Vaughn. “What worked for one business isn’t going to work for the next one. The most valuable benefit we deliver to our clients is a tailored solution.”
Without a list of strategies to choose from, the Marqui Management team watches, listens, and learns from each client.
“First, I get to know a client’s goals. I research their business. I ask, ‘Do they need to increase their online web presence? Do they need better marketing? And do they even know where they’re getting started?’” D’Vaughn said. “Only after all of those questions have been answered do we start designing a blueprint for growth.”
Thriving Companies Understand SEO and Reputation Management
Every business — from an eCommerce retailer to a local mom-and-pop storefront — needs to ask the same question: How can we reach our customers and show them that our products and services are ready to be bought and used?
“Being found online is one of our customers’ main goals, and we have plenty of tools to help with that. Reputation management is also important,” D’Vaughn said. As every business owner is aware, it’s great to be well-known online — unless the reason you’re well-known is that customer reviews are notoriously — sometimes infamously — negative.
That’s why Marqui Management offers a full suite of smart, powerful, and effective reputation management services.
“The first and most important thing is that we don’t do anything black hat. Some clients want to take an aggressive and hostile approach, but we inform them that those strategies will come back and bite them later on. Ultimately, an antagonistic approach will only compound their problems,” D’Vaughn said.
Instead, Marqui Management’s search engine optimization strategy is built around reputation management.
“If bad results are showing up when a potential customer searches for a client’s brand, we work on producing and promoting positive content. That can push back against the negative stuff. In addition, we help them respond to reviewers and work to resolve the issue in the customer’s favor.”
With that approach, bad results can get pushed down where customers won’t see them, and good results can rise to the top of the rankings.
A Flexible and Communicative Team That Delivers Results
Marqui Management has helped many businesses find areas for improvement, including that family-owned company that needed more effective salespeople. By showing the company how to ask the right questions and separate valuable characteristics from unimportant qualities, Marqui Management immediately helped boost the company’s bottom line by $500,000.
An average team can only deliver average results. That’s why D’Vaughn asks his team to be extraordinary.
“We’re fully flexible, and we have people in a variety of different locations, but communication is at our core. That means everyone on the team can directly communicate with each other at all times. Whether it’s a customer service representative or a business development manager, everyone knows how to reach me — and I respond immediately,” D’Vaughn said.
And what’s true for the Marqui team is just as true for its clients.
“All of our clients have my direct email. If a problem ever arises, I’m there to make sure it’s handled,” D’Vaughn said.
That’s the key to Marqui’s extraordinary culture — and it’s a lesson they’ve delivered to their clients, including companies fighting to grow after hitting a sales plateau. When Marqui comes in, it doesn’t suggest the easiest and most obvious fixes — it draws solutions from its wealth of experience, expertise, and a culture of excellence.