Major Hosting Providers Are Catering to Gen Z

Writer: Jordan Sprogis

Jordan Sprogis, Contributing Expert

Jordan Sprogis is a creative writer and tech researcher who has been working on online content for the better part of a decade. She holds a bachelor's degree in professional writing from Western Connecticut State University and has devoted much of her career to crafting content for various web verticals, including CyberSpyder and The Echo. Since joining HostingAdvice, Jordan has combined her storytelling ability with her fascination for advancements in technology to pen over 500 articles geared toward industry pros and newcomers alike.

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Lillian Castro, Senior Editor

Lillian Castro brings more than 30 years of editing and journalism experience to our team. She has written and edited for major news organizations, including The Atlanta Journal-Constitution and the New York Times, and she previously served as an adjunct instructor at the University of Florida. Today, she edits HostingAdvice content for clarity, accuracy, and reader engagement.

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Cristian Lopez uses his Business Marketing background from the University of Illinois at Chicago to create comfortable environments for customers, clients, and colleagues to share their thoughts and ideas openly. From interviewing tech leaders to conducting UX market research projects, Cristian knows the importance of storytelling — a key variable for innovation and inspiration. His goal at HostingAdvice is to wow readers on the ever-evolving nature of the tech industry and bring his audience the most reliable and exciting content on all things hosting.

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With AI-powered branding tools and no-code website builders at their fingertips, Gen Z is writing the rules for digital entrepreneurship.

In May 2025 alone, two major players rolled out big updates aimed directly at the new wave of business owners:

Both moves point to a larger trend. Hosts are making their platforms more scalable, easy to use, and personalized with no coding skills required.

And we largely have Gen Z to thank: Liquid Web found that nearly 2 in 5 entrepreneurs launched their side hustles in less than a week with AI.

Gen Z, Millennial, Gen X, and Baby Boomer business owners trends pre2020 to 2022 graph
The number of Gen Z and millennial microbusiness owners is increasing more rapidly over time compared with the number of Gen X and baby boomer business owners. Credit: GoDaddy

It also looks like the market is built with the new generation in mind, with 40% of Gen Z entrepreneurs launching in under a week and beginning to earn immediately.

Carrie Wheeler, President at Liquid Web, said these numbers are proof of a clear shift in how today’s entrepreneurs are working.

“AI is no longer a future tool — it’s a launchpad for real revenue and business growth, right now,” Wheeler said.

More specifically, these AI tools are important for lowering the barrier to entry.

Building a website is not what it was 25 years ago, when it was a bragworthy fun fact. Today, it’s expected — and even if you don’t have a website, it’s expected to know how to build one.

Entrepreneurs want to be unique about it, said Kevin Clark, Design Director for Storefronts and Sidekick at Shopify.

“In a world of increased standardization across marketplaces, independent businesses are the only ones still pushing for unique, differentiated experiences,” he said.

Let’s take a look at what Liquid Web and Shopify are doing to meet the fast demands of a generation that’s ready to take the digital experience by storm.

Liquid Web

Liquid Web’s latest product is a direct response to its survey of side hustlers and SBOs, which revealed that AI is drastically changing how easy it is to launch a profitable business.

More specifically, the 1,000 respondents reported the highest satisfaction in three key areas: time saved (83%), cost-effectiveness (80%), and ease of learning (80%).

Go to Liquid Web’s site to download the free kit, which includes tips and tricks, checklists, and must-haves for starting an AI business online. Credit: Liquid Web

For fellow hosting providers, the message may seem obvious, but efficiency truly matters above all: Gen Z isn’t just looking to build brands; they want to do it fast and affordably…but without a steep learning curve.

In response, it built the 7-Day Side Hustle Kit. It’s a tailored, step-by-step experience designed around real user feedback and the needs of modern digital entrepreneurs using AI.

The kit includes:

“We’ve taken insights from our study and built something actionable,” said Wheeler. “It’s not just information, it’s a step-by-step system to help entrepreneurs start, earn, and grow smarter.”

Shopify

Under a suite called Horizon, Shopify has unleashed a new modular design foundation with 150+ design elements to create even more customizable, bespoke eCommerce stores.

The suite of themes is flexible, meaning users won’t be locked into a single template. Instead, they can stack and rearrange any of the content blocks.

Shopify understands that the decisions the designers make directly impact merchant business success, according to the announcement post.

Shopify introduced the Horizon suite in an announcement styled as an ‘80s action film movie theater poster. Credit: Shopify

The Horizon theme suite was designed by Maggie Fost and Katarina Batina, who are both seasoned Shop design directors. They followed the fresh philosophy of “unreasonable excellence.”

“Achieving excellence is one thing,” said Fost. “But once you start to break patterns and experiment with new tools, stuff is going to be wonky for a while. Everybody is in a state of constant learning.”

The Bottom Line

The rise of AI-powered, no-code website building isn’t a trend that will fade anytime soon: Reports show it’s reshaping what customers expect from web hosts and builders.

The bottom line is that the digital experience is changing fast, and those who don’t join in risk being left behind, wondering what went wrong.

About the Author

Contributing Expert

Jordan Sprogis is a creative writer and tech researcher who has been working on online content for the better part of a decade. She holds a bachelor's degree in professional writing from Western Connecticut State University and has devoted much of her career to crafting content for various web verticals, including CyberSpyder and The Echo. Since joining HostingAdvice, Jordan has combined her storytelling ability with her fascination for advancements in technology to pen over 500 articles geared toward industry pros and newcomers alike.

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