Mailjet: An All-in-One Platform that Merges Marketing and Transactional Email Delivery on the Same Server

Mailjet Offers An Easy To Use Email Solution

TL; DR: Mailjet is an intuitive all-in-one email platform with solutions tailored for a number of communications types — from marketing messaging to transaction notifications. Its tools help companies follow customers through their life cycles through one integrated interface. Mailjet also offers an email builder called Passport to help business owners create effective, compelling emails. The platform has become Europe’s leading email solution by sending more than 3 billion emails per month for its 150,000 customers.

Communication is one of the most important aspects of a relationship, and email has become the dominant mode of communication between businesses and consumers.

Companies that want to grow and scale need to leverage email tools to successfully market, sell, serve, and bill their customers. They also must work to streamline those journeys as customers are no longer willing to wait for answers.

The rise in mobile device use and shifting consumer expectations have led to a more complex email landscape than many businesses can handle alone.

The Mailjet logo

Mailjet helps SMBs streamline correspondence with customers, including invoices and marketing emails.

Mailjet was founded in 2010 to simplify email delivery and collaboration for businesses. Now, 3 billion emails sent from more than 150,000 customers travel through Mailjet’s servers every month. The platform’s intuitive interface and integrated email builder put enterprise capabilities in the hands of even the smallest business owners.

Mailjet has offices across Europe with a headquarters in Paris and teams in Barcelona, Berlin, London, and the United States. The company has quickly expanded to become Europe’s leading email solution, and it recently became a part of Pathwire, expanding its global footprint.

Mailjet now offers transactional SMS API for developers in addition to its email solution. However, the core of its product deals with best practices on getting emails from company servers into customer inboxes.

“Sending emails sounds easy. We all do it,” said Nicolas Garnier, Product Manager at Mailjet. “However, when you want to do it at scale as a company, it gets tricky if you want all your emails to deliver.”

What began as a technical answer to the riddle of email deliverability became an easy-to-use software for even the least tech-savvy users.

“We make it easy for anyone to succeed at email, whether they are technical or not,” Nicolas said.

Today, businesses compete for the fastest servers and solutions to stay in contact with customers. Mailjet offers the collaborative, compelling, and automated email tools they need to keep those customers engaged.

Passport: A Powerful and Intuitive Email Builder

One of Mailjet’s biggest selling points is its email builder, Passport. The builder is loaded with powerful tools that allow anyone to quickly create professional, beautiful emails. It also provides unique features such as comments and approval workflows that give marketers and designers space to collaborate in real time.

“We started working on the email builder, Passport, in 2015. Today, Passport is one of the best — if not the best — email builders on the market,” Nicolas said. “It is one of the only builders to have the option to lock sections of the email so that others cannot edit it.”

Mailjet designed Passport with everyday users in mind. Most people don’t need to know the technical processes required to get emails from their server to a customer’s inbox. However, many need the tools to help them build great content fast and quickly send it.

Screenshot of Mailjet Passport email builder

The Mailjet Passport email builder allows entrepreneurs to launch compelling email campaigns quickly.

Mailjet has heard those needs from businesses and used that feedback to improve Passport even further.

“We try to respond to feedback wherever it comes from,” Nicolas said. “We have a widget in the app where customers can offer feedback or suggest features they want. So small and large customers alike can be heard.”

That responsiveness has been a key driver of Passports success — and a significant component of Mailjet’s rise, as well. By keeping customers in the loop, Mailjet can offer a robust email service at a competitive price with the highest levels of deliverability.

Simplifying Email Distribution Through a Unified Interface

Following businesses through their entire life cycle of interactions with their customers can often feel like traveling through a maze. The company sends marketing emails, sales outreach, order confirmations, customer support emails, and even invoices. It’s hard to follow the logic from start to finish, especially when the conversations may involve 10 different people within an organization. A unique aspect of Mailjet is its ability to link marketing and sales emails with transactional emails through one mail server.

“We work with many companies that need to send marketing emails as well as transactional emails, and the idea is that they can do both in one platform,” Nicolas said.

Instead of fumbling during the handoff between sales, service, and billing, Mailjet keeps email threads together in one view, which results in a more streamlined customer experience.

That process adds consistency to business communications and also saves time and money. One client had agents who were each sending about 100 emails a day, but Mailjet automated nearly all of that outreach.

“Keeping all these emails in one place adds two benefits. The first is in software management. It makes it much easier when everything is on one platform. You can follow one customer over the life cycle of their marketing and transactional emails,” Nicolas said. “And from a billing perspective, everything is consolidated, so it makes losing an invoice much less likely.”

Businesses can lose a significant amount of revenue during the most critical part of the sales journey: invoicing. One report revealed that small businesses have lost $825 billion in unpaid invoices. That means small businesses leave an average of $84,000 on the table. Sometimes, payment can be difficult even with consistent communication. However, many companies fail to build a billing process that works, which can cost thousands — or in some cases millions — of dollars.

Mailjet: Partnering with Pathwire for More Mail Integrations

Recently, Mailjet and Mailgun, an email API solution for developers and product teams, joined forces under the Pathwire brand. Pathwire has also opened the door for Mailjet to partner with larger companies, sending millions more emails. Some of the companies Pathwire has worked with include Wikipedia, Lyft, Dell, and the National Hockey League.

Mailjet can also focus on its specific product offerings instead of worrying about breaking into new markets now that it is working with a larger company like Pathwire. With an intuitive and easy-to-use platform for marketers and everyday users, Mailjet can send more technical users over to Mailgun, where developers can control every aspect of the API.

Access to larger clients and more freedom to focus on its unique service has helped Mailjet expand its growing portfolio of more than 80 integrations. Companies can now use Mailjet without rewriting their systems, and users can easily connect their workflows between Microsoft Azure, Google Cloud, WordPress, and other software suites.

Mailjet has been growing since it first took on email deliverability in 2010. Now, it is poised to earn a larger international market share because its intuitive email solution delivers. When it counts, and when it’s time to close deals, companies turn to Mailjet to provide seamless and consistent email delivery.