TL; DR: If you’re done with the process of hosting and building your brand-new ecommerce site and find yourself seeking a little pizazz, Introbrand’s predesigned animation templates are worth checking out. The company’s professional builder allows users to create dynamic logos, YouTube intros and outros, and other forms of website-compatible media in just a few clicks. With a lineup of subscription-based video animation effects and tools on the way, Introbrand is furthering its mission to help businesses harness the power of video.
A lot goes into whipping up a successful online presence.
Your host will provide a reliable, secure base layer, folding in key ingredients — such as ecommerce solutions, security protection, and uptime guarantees. And your designer or DIY site builder will guide you through the layout, structure, content, and embellishments (including graphics, colors, fonts, text styles, and imagery).
Once that hosting and design strategy is fully baked, there are still those important final touches to consider — the icing on the cake, if you will, that makes the site visually mouth-watering.
Take Introbrand’s animation templates, for example. Thanks to the company’s DIY online video maker, anyone can create professional logo animations, logo-based video intros, and animated outro videos that attract visitor attention — no design skills needed.
“We are designers at heart, and we know from experience that good design just sells infinitely better than bad design — think Tesla and Apple,” said Florian Heger, Founder of Introbrand. “These companies sell basic products, and their outstanding product design amplifies the products’ perceived value.”
Florian said video animation isn’t easily accessible.
“Designing and animating is a tough task, it has a complex technical aspect and a creative artistic aspect, and only very few people are willing and able to embrace both,” he said. “With our templates, the goal is to animate beautiful designs that everybody loves and can use to enhance the look of their business, product, or brand videos.”
As video and animation become increasingly essential tools in engaging audiences, Introbrand aims to streamline the design process, providing a variety of nearly instant media solutions for your hosted site.
On a Mission to Simplify Motion Graphics Creation
Introbrand’s modern aesthetic and user-friendly platform are products of Florian’s vast experience in the animation industry.
“Before starting Introbrand, I worked for more than 20 years in video animation, motion graphics, and visual effects for the TV market, including working for motion graphic design studios, TV channels, and video production companies,” he said. “Motion graphics and computer animation, in general, have always been an extremely costly and time-consuming task.”
Florian told us many clients he speaks with are shocked to learn that logo animation for a big brand can total more than $10,000, including the ideation and development processes, design work, client presentations, and back-and-forth communication needed to achieve the final result.
“The main idea of Introbrand was to streamline traditional motion graphics creation, communications, and sales processes into a single online service offering the same professional results to everyone, rather than just a few big clients,” he said. “We do that by designing unique and versatile animation templates that could work for a lot of different businesses.”
Florian said that in 2016, the year Introbrand was founded, there were only a handful of online animation solutions on the market.
“The designs from these companies didn’t look like someone with a professional design background made them — also, they were using online video technology, but without a real goal or customer in mind,” he said.
Introbrand, on the other hand, focused on logo animation for a business audience since day one. “Logo animations are brands’ single most desired video branding assets, and our goal has always been to help other businesses thrive,” Florian said.
Achieve Professional Results on a DIY Budget
It’s easy to get started with Introbrand’s intuitive templates, which allow for easy customizations. Just select your favorite design from a collection of templates featuring numerous styles and color themes, choose whether to insert a logo or upload text, add music, and customize as desired. Previews are free.
And because the product is delivered via the Software-as-a-Service (SaaS) method, it leverages a cloud-based approach in which applications are hosted on a remote server. This means users don’t have to download a thing.
Florian told us that the challenge is creating professional templates and design options without overwhelming the user.
“We always aim to deliver good templates that are timeless yet modern and extremely useful for customers,” he said. “We keep our features to the bare minimum, propose the animations and colors to our customers, and guide them toward a useful, professional-looking result.”
Many of Introbrand’s competitors offer a lengthy list of features and opportunities for personalization. But for Introbrand, the more, the merrier isn’t always a winning design strategy.
“We believe that it can be overwhelming. Many users will end up with something that looks more like a DIY hobby animation, which most definitely will damage the reputation of a serious business,” Florian said. “We want to make sure that all our users can create perfect looking animations — even at the expense of some playful features.”
Introbrand’s experience observing user design preferences over the years has helped the team identify popular design elements to inform future designs.
“I enjoy studying trends in the animations that sell and making connections between visual attributes and our global user database,” Florian said. “For example, the best-selling animations on Saturday nights tend to be ones with dark backgrounds. It’s surprising how user data starts to reveal interesting facts about how our animations appeal to interesting user groups — it’s often in a way we would never have guessed.”
Customer and Data-Based Updates and Improvements
As the online video creation market continues to grow, Introbrand aims to deliver ROI to businesses in the form of dollars and hours saved, access to professional-grade branding tools and assets, and a prosumer-based video production style.
But the company will continue to differentiate itself with its high-quality design outcomes.
“Many customers who purchase a full-quality animation are blown away upon seeing their logo move,” Florian said. “We can tell how emotional they are based on the large number of exclamation marks we see. While we, as professionals, are used to high-quality animation, business owners likely feel great self-esteem when they see their logo animated like never before.”
To ensure customers always feel that sense of astonishment and pride, Introbrand actively tunes in to customer feedback, analyzing how users leverage the product and identifying areas of improvement.
“Most of our success comes from helping a generation of business people who are just getting started with video achieve their goals,” Florian said. “New needs are arising every day in the world of video production, so we try to focus on delivering great animations that work well for our users.”
At the same time, the company aims to help customers expand on their video animation skills. “We think of it as a long-term journey,” Florian said. “We accompany our users while they grow, learning to create better videos. And we provide them with complex motion graphics tools should they need them sooner or later.”
Up Next: Subscription-Based Video Animation Tools
In the works for Introbrand are plans to launch the web app in eight languages, and expand to the Chinese market. Introbrand’s next big frontier, however, is the animation element space.
“Secondary animation elements, such as corner bugs, title animations, graphic overlays in the lower third area of the screen, etc. are in high demand for YouTube creators and businesses when running promotions,”
To that end, Introbrand will soon introduce a subscription-based subcategory of these elements within its existing online shop to help users add value to their videos.
“We’ll be launching it toward the end of this year,” Florian said. “It’s fascinating because, with these new animation elements, the possibilities will expand even more. We are also working on advanced technology based on algorithms that will ensure each user receives a unique result.”