TL; DR: SnapLogic was founded in 2006 with the goal of delivering intelligent automation to connect the enterprise. The company’s flagship Integration Platform-as-a-Service (iPaaS) product empowers businesses to speed up process flow and enable integration across applications, databases, and IoT deployments hosted on-premises or in the cloud. SnapLogic’s aim is to help its customers streamline their operations, break down data silos, and act as a trusted partner on journeys through digital transformation.
Adaptation has always been necessary to ensure business continuity. But, if the past year has taught us anything, having the ability to pivot in the face of change has never been more important. Before the coronavirus pandemic hit in 2020, enterprises were facing the challenges of digital transformation, migrating workloads into the cloud, and rethinking operational strategies.
For most enterprises, the process was slow going. And then the pandemic accelerated everything. Workforces became distributed overnight, and all of a sudden C-suite executives were forced into adopting cloud-first strategies and finding ways to connect their applications and systems more intelligently.
But business leaders needed a solution that avoided over-burdening IT departments and instead leveraged existing resources and non-technical employees to achieve operational agility. And that’s where SnapLogic and its Integration Platform-as-a-Service (iPaaS) shines.
“SnapLogic was founded on the basis of having an easy-to-use, single platform that is powerful enough to handle all of an enterprise’s integration needs, and there are plenty,” said Michael Nixon, SnapLogic’s VP of Product Marketing.
Michael told us the company, founded in 2006 by serial entrepreneur Gaurav Dhillon, was first to market with a cloud-hosted multifunction applications and data integration platform featuring self-service and AI-powered integrations.
“Gaurav’s vision was and remains that integration shouldn’t be complicated,” Michael said.
Making Data and Application Integration Accessible
SnapLogic’s Intelligent Integration Platform was built to speed up data and process flow across the enterprise. This includes common business touchpoints that are sometimes siloed such as applications, databases, and IoT deployments. The iPaaS is also infrastructure agnostic and can accelerate processes whether they’re hosted on-premises or in the cloud.
“The biggest shift taking place today is about making data and application integration accessible to everyone, for IT and business groups, which is a lot easier said than done,” Michael said.
Michael noted that some companies may claim to have an intuitive platform for business users, or claim to have preconfigured templates. But when you look under the hood, the platforms are difficult to scale.
To do that would mean moving outside of preset templates. And, according to Michael, that is going to require real IT intervention or consume technical resources.
“You’ll also see lesser known, highly technical, scripting languages like Ruby Rails, which are beyond the scope of a business user,” he said. “Unlike these other integration platforms, and as evidenced by the hundreds — if not thousands — of users we have at many of our customer-companies, SnapLogic and our ease of use are an order of magnitude ahead of the competition with the trend to empower users.”
The Defining Value Proposition: Business Acceleration
One of the unique features of SnapLogic’s iPaaS solution is its no-code/low-code approach through the use of Iris AI’s machine learning integration engine. This puts non-technical users in the driver’s seat to promote integration ability enterprise-wide.
“Having all of these different integration capabilities, plus the security, plus the governance, plus the management, plus the IT and business group useability, all in one platform sets us apart,” Michael said.
The idea is to enable automation across every facet of the enterprise, from marketing and sales to IT, finance, and human resources. The benefits are, of course, multifaceted. From a design perspective, businesses can develop enterprise-wide application and data integrations and manage APIs.
Automation helps reduce — or eliminate altogether — human errors that come with manual processes. This streamlines customer and employee onboarding, ERK SKU forecasting, and ticket creation for the support team.
“Another favorite I love to talk about is our event-driven, data streaming architecture,” Michael said. “When combined with our over 600 out-of-the-box Snaps and connectors, SnapLogic uniquely delivers enterprise-wide automation, enabled by intelligent app and data integration.”
Michael told us this is where SnapLogic leads the competition with cloud-based, event-driven, data streaming capability. As a result, SnapLogic was recently recognized by the Software Information and Industry Association as the best process automation platform for 2021.
“To win this award, we beat out other platforms in head-to-head peer reviews as conducted by subject matter experts at SIIA,” he said. “Of course, all of the above — and including unmatched user empowerment — all translates into one big benefit: business acceleration.”
A Road Map Informed by Market Demand and Client Feedback
SnapLogic has grown tremendously over the past 15 years, but, according to Michael, the company’s philosophy has remained largely unchanged. For the SnapLogic team, it’s all about enabling operational agility and helping businesses streamline operations and employee workflows.
The company has accomplished this level of success with an effective product development strategy that leverages customer feedback loops.
“The majority of our road map is based on direct feedback and discussion with customers,” Michael said. “Then the other remaining elements of our road map are developed from the visions and directional input of incredibly smart people at SnapLogic, not the least of whom is our CEO Gaurav Dhillon.”
Michael noted that the company is constantly evolving and looking for ways to empower more customers through automation and by enabling the intelligently connected enterprise. SnapLogic accomplishes this through superior ease of use and by granting organizations the ability to perform their own integrations and to control and automate their own business processes.
“Where powerful capabilities meet simplicity is where SnapLogic excels,” Michael said. “The future is enterprise automation through intelligent iPaaS application and data integration, and SnapLogic is leading the way. For more specific details, you just have to stay tuned and at the edge of your seat to learn more.”
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