How a Small Team is Enhancing eCommerce Sites with Market-Researched Themes and Plugins

How A Small Team Is Revolutionizing Wordpress With In Demand Themes And Plugins

TL; DR: If you’re anything like me, you love the invention of drag-and-drop and low-code builders. Not only has it made building a website easier, but it’s also made it so much more fun and customizable. ThemeHunk is a one-stop shop for downloadable, professionally designed themes and helpful plugins for eCommerce sites on WordPress. We talked with Co-Founder Satyendra Yadav about how ThemeHunk has grown in the past decade and what’s next for WordPress themes and plugins.

Back when MySpace dominated social media, I considered myself a theme creator. I learned just enough HTML to change the backgrounds and typefaces. My favorite cursor was one with sparkles trickling down as you moved across the page, and if you hovered over your Top 8, each profile would highlight like it was on display.

Fast-forward a few years: When I took computer science in college, I realized I knew nothing about coding or web design. HTML was just the tip of the iceberg, and learning to write CSS was the expectation.

Although I picked up a few tips and tricks, I breathed a sigh of relief when drag-and-drop builders became the norm.

They make it easier to stand out on the internet, where the competition has become so fierce that getting your site noticed feels like an uphill battle on the mountain of Iztaccíhuatl.

In this sense, I’m thankful the internet is so different today than it was 20 years ago. Since most people don’t have the time to take coding classes, having low to no-code builders has helped so many small business owners make their mark on the web.

ThemeHunk logo
If you’re looking for completely original and unique WordPress themes for your eCommerce site, ThemeHunk is the place to go.

That’s why I love websites like ThemeHunk. ThemeHunk is an online platform that offers thousands of custom-made WordPress themes and plugins for everything from eCommerce sites to portfolios and blogs.

Satyendra Yadav, Co-Founder of ThemeHunk, shared how its internal team has grown from three to 15 people in just a few years.

Making WordPress Easier — and Prettier

ThemeHunk was founded in 2015 and has grown exponentially since then.

Not only has its internal team more than tripled, but with such a variety of expertise, ThemeHunk has expanded its product portfolio and provided better service to its current 100,000-plus customers. It also boasts a 4.5 out of 5-star rating on Trustpilot.

Satyendra said the growth can be attributed to its team’s continuous innovation, regular updates, and a strong focus on customer satisfaction. Now, it has more than 200 ready-to-import WordPress themes and dozens of plugins.

“We’ve been bringing in skilled professionals from various fields, including developers, designers, marketers, and customer support specialists,” Satyendra added.

Screenshot of ThemeHunk premium themes
Choose from dozens of eCommerce-driven themes with super-customizable templates.

With that in mind, he also shared that ThemeHunk adds new themes and plugins based on a structured process. It starts with market research to identify common trends and consumer needs.

“We then develop concepts, design and build the products, and conduct thorough testing,” said Satyendra. “After release, the products are marketed, and customer feedback is collected to guide updates and improvements.”

After that, it’s all about quality control — that is, revision control, detailed documentation, and customer support. The dev and marketing teams also constantly monitor analytics to stay on top of any bugs or issues.

In addition to themes and plugins, ThemeHunk’s dev team also offers other services, including site migration ($79) and WordPress setup ($39). ThemeHunk also provides web development, including site maintenance, optimization, and customization options.

Templates, Themes, and Plugins Galore

ThemeHunk conducts market research before making its themes to see what’s in demand and what’s most popular. In today’s climate, Satyendra said the most in-demand WordPress themes are multipurpose themes.

“They’re highly versatile for a variety of websites, from businesses to blogs and eCommerce,” he added. “eCommerce themes are also prevalent because of the continued growth of online shopping.”

Some of ThemeHunk’s most popular WooCommerce themes are Shop Mania, Top Store, and Open Shop.

Also, be sure to check out its child themes, which let you modify your site without directly altering the parent theme’s code.

Here’s a full list of the templates ThemeHunk offers:

  • eCommerce
  • Services
  • Grocery
  • Hospitality
  • Education
  • Health & Fitness
  • Dating
  • Events
  • Real Estate
  • Online Education
  • Blogging
  • Magazine
  • Real Estate

Each theme page is thoughtfully designed to include all the relevant information you want to know before buying. (It’s like checking the size chart before ordering clothes online.)

Take the Open Shop Pro theme, for example, where you can see true-to-life screenshots of the theme in action with a complete list of features and layout options before you buy.

But a lot of thought goes into each of these themes, especially eCommerce. Satyendra said customers typically look for several key design elements, including:

  • A responsible design
  • Highly customizable layouts
  • Add-ons, including plugins
  • Speed and performance optimization
  • Built-in eCommerce features
  • SEO-friendly design
  • High-quality visual elements

“These elements contribute to a positive user experience, improve site functionality, and help drive more traffic and conversions,” said Satyendra. “It’s so important for acquiring and retaining new customers in this competitive landscape.”

As for plugins, eCommerce still takes the cake with helpful plugins designed to enhance online store functionality and performance optimization for better speed.

“Page builder plugins are also popular because they’re easy to use and allow you to customize websites without coding,” Satyendra said.

You can choose from free and premium plugins, too. Some of the most popular ones are Lead Form Builder Pro, All-in-One Woo Cart Pro, and WP Popup Builder Pro.

A More Versatile Future for Plugins

Satyendra predicts the future of WordPress themes and plugins will likely focus on integrating emerging technologies, such as AI and advanced analytics, for better personalization and automation.

“This way, designs will be more intuitive and inclusive,” Satyendra said. “Performance optimization will remain crucial, too. Innovations may aim at faster loading times and more efficient resource management.”

Screenshot of Elanza theme features by ThemeHunk
Although ThemeHunk’s priority is to continue adding customization options, the Elanza theme is a great example of how users can currently personalize templates.

Addressing evolving cybersecurity threats is also on the radar. Unfortunately, cyberattackers can exploit vulnerabilities in WordPress themes via old patches, cross-site scripting, SQL injection, backdoors, and other security flaws in poor coding.

Thanks to its dedicated developers, ThemeHunk follows standard practices for WordPress themes and plugins, including regular updates and compatibility.

As for what’s next, Satyendra said the team is focusing on block or full site editing (FSE) plugins.

Block plugins add additional blocks to the Block Editor, or Gutenberg, which can create more visually appealing layouts. FSE plugins, on the other hand, let users customize the entire website using blocks from header to footer.

“These plugins will provide enhanced customization and functionality tailored to the needs of blogs and eCommerce sites. This way, users can create more engaging and effective content and shopping experiences,” Satyendra said.

If you’re in the market for a new theme or plugin, check ThemeHunk out for yourself today. One-time use for themes averages around $49, with the option to buy a full membership with access to all themes and features for $199.