Transform Your Revenue Operations With This AI-Powered Insights Platform

Here How Ai Unlock Revenue Potential

TL; DR: If you’re in a constant battle to increase revenue, you’re not alone. An estimated 42% of companies experience revenue leaks — which is when a company inadvertently loses expected income. Oftentimes, the culprit is low visibility. Clari, an AI-powered revenue platform, enables teams to leverage revenue-related data to make better decisions and detect breakdowns in their processes. Venkat Rangan, CTO and Co-Founder of Clari, shares with us how the platform can transform revenue operations and help businesses unlock revenue potential.

Did you know that companies lose $2 trillion in economic value a year globally?

You may be scratching your head thinking how is that possible, and I’m right there with you. That’s an incomprehensible number to wrap your head around and certainly a number to keep any C-suite member up at night.

But due to revenue leaks, companies are consistently seeing major losses in the cash department. Revenue leaks occur when an organization’s revenue process or operations break down, preventing them from taking advantage of existing revenue opportunities.

These types of leaks can happen for a myriad of reasons, including slipped deals, inaccurate billing, inefficient data usage, and manual, error-prone processes. Finding ways to mitigate these issues can enable your business to win more and lose less.

This is where Clari comes in. Clari helps businesses transform their operations and avoid breakdowns to unlock revenue potential to its fullest. Its AI-powered platform not only provides tools to streamline revenue operations, but it also analyzes data to give actionable insights.

“Clari’s revenue platform is all about harnessing revenue signals and analyzing them with a view to provide real-time insights,” said Venkat Rangan, CTO and Co-Founder of Clari.

Clari logo
Clari provides an AI-powered revenue platform to help companies spot leaks and achieve revenue precision.

Solutions like Clari are becoming crucial at a time when the cost of selling is rising rapidly. Teams will need to discover new avenues to drive revenue growth. Thankfully, according to Clari, those avenues can be right in your backyard. You just have to see them, which Clari can help you do with its AI-powered data analytics and insights.

Unbury Priceless Insights Hidden in Your Data

Clari got its start in 2013. Its founders set out to solve one issue: unpredictable revenue. That meant creating a solution that would help cross-departmental teams come together and find the data they need to make better decisions for their revenue operations.

“There was all this data coming out of the sales motions and revenue processes that was getting wasted. Our initial thesis was around potentially getting all of those insights that are buried in that digital content and leveraging that for important decisions,” said Venkat.

Thankfully, Venkat and the team had a background in AI and machine learning that helped take Clari over the top. Applying this knowledge allowed Clari to provide better responses to what is a mission-critical operation: revenue growth.

If you look at any company, you will see that revenue touches the majority of employees, ranging from customer interaction teams to sales and marketing. Although separated, all these departments work to drive revenue in one way or another.

This shows Clari’s insights make everyday tasks easier for not only the c-suite but almost every employee. It helps them make better decisions, eliminate guesswork, and execute with confidence and more productivity.

How Clari Uses Data to Power AI Models

We asked Venkat about the development of Clari’s AI models. He told us that the team primarily relies on data sources that already capture transactional revenue signals to feed their models.

“For example, CRMs like Salesforce have a plethora of sales motions, sales opportunity, and account information, so we bring that data into our platform. The other important source of signals is all the messaging and conversations that track the customer buying journey. That data is also super critical,” said Venkat.

Here are several key data forms Clari uses:

  • Email data
  • Calendar data
  • Conversational data
  • Conference call transcripts

Processing and extracting key information from these sources enable Clari to leverage every signal out there to improve revenue risk assessment for its customers.

Clari’s RevDB is a Game Changer

Clari manages $4 trillion in revenue for more than 1,500 customers, including notable names like Zoom, Adobe, and Cisco. Its AI-powered platform has helped teams streamline RevOps, sales engagement, and conversational intelligence for better revenue growth and fewer leaks.

But where Clari truly stands out, according to Venkat, is with its RevDB platform.

“What separates Clari is that we bring in all the revenue signals and put it into a single data warehouse which we call RevDB. We’ve invested in RevDB so that we are able to organize the data, make correlations with different signals, and provide real-time intelligence,” said Venkat.

Venkat said RevDB is what truly differentiates Clari from its competitors. RevDB is essentially the foundation for the entire Clari revenue platform. How? Its AI-powered database is where Clari consolidates fragmented data to power actionable insights at scale.

a screenshot of Clari RevDB webpage
RevDB transforms raw, fragmented data into actionable insights, so businesses can unbury hidden revenue opportunities.

From here, Clari can capture revenue-critical signals, provide AI-based projections, and orchestrate predictable growth. And RevDB can function at any scale or complexity.

On top of RevDB is the RevAI layer. This layer is the engine behind your revenue operations. It enables businesses to easily manage and automate multistep revenue workflows. And you can trust it will fulfill its promise because of the Clari team’s AI prowess.

“We’ve been doing machine learning AI for almost 12 years now. And so the maturity of our AI and AI technology is unparalleled. So that’s where again, we differentiate ourselves,” said Venkat.

The advent of ChatGPT may have been the first real taste of AI for some businesses, but not for Clari. It has leveraged the advancements that have come with AI’s newfound fame. Clari has evolved its product to harness the recent advancements we have seen in large language models.

Revenue Precision is the Goal

The primary focus of Clari’s platform is to identify revenue leaks and provide real-time visibility into the areas where revenue may be getting lost, so users can go after those opportunities.

“Our goal is to achieve revenue precision. And revenue precision is the idea of every collaborator being able to orchestrate all their revenue motions in a way that maximizes their resource allocations,” said Venkat.

Visibility is the key here. With Clari, your teams can dive deep into processes to detect issues and determine how to mitigate them. Clari also focuses on both sides of the revenue picture.

It gives you the tools to not only reduce costs and high-pressure margins but it also enables you to organically grow revenue and get the best out of your resources and investments.

Venkat’s View on Forecasting’s Future

Every business is on a constant journey toward efficiency — it’s not a destination, after all. Teams are always finding new ways to achieve maximum productivity while trying to minimize wasted effort or expenses. It’s all about working smarter, not harder.

And that’s exactly what Clari helps businesses do. Its AI capabilities paired with its expertise in revenue processes enable teams to target where they can improve without increasing effort. One of those AI capabilities that help with efficiency is predictive analytics.

“Predictive AI is about analyzing past outcomes, building the right kind of revenue models, and being able to accurately predict outcomes,” said Venkat.

Venkat told us he sees AI agents being a crucial part of forecasting going forward. AI agents are like a smarter, proactive cousin to AI assistants. They are software programs that are implemented in key elements of workflows to interact with the environment and perform tasks autonomously.

a screenshot of Clari forecasting dashboard
Clari offers a strategic forecasting solution to help you streamline your prediction pipelines and fuel growth.

“Our background agents are constantly analyzing revenue signals and automatically alerting key leaders if there’s a potential for a mess. For example, you may be looking at a potential revenue gap because fulfillment is not on pace. In that case, we are able to alert consumption or shipping units that are not matching the booking goal,” said Venkat.

Forecasting solutions, such as AI agents, working in the background will be valuable for revenue teams. This way, they can focus on other tasks and still stay on top of everything they need to know.

To wrap up, we asked Venkat about his thoughts on AI’s overall future. He spoke to the concern about AI replacing human jobs but discredited this concern to a superficial understanding of what AI can bring.

“Our position is that AI simply elevates the game by providing key insight so you can operate with all the knowledge and capabilities that humans can’t do on their own. We call it AI Assist and AI Predict and all this is in the broader service of achieving greater revenue precision and outcomes,” said Venkat.