TL; DR: Effect provides web and app development and design, and consults clients on setting and achieving tangible sales goals. Its strategic planning sessions set companies up for success and help clients pinpoint the metrics and online conversions they need to boost their operations. Effect teaches clients to use their websites as a tool for long-term profit and goes above and beyond to smash those growth goals. The company designs and tailors its high-performing web development to showcase clients’ value proposition and help them win leads and conversions.
When Steve Schmidt graduated from college and entered the professional workforce, he nabbed his first web design position at a traditional web development company. He and other employees would focus on building creative web designs tailored to clients’ specific tastes.
But, he soon noticed something was missing when he began attending the meeting and planning sessions. Steve realized the company could do more to advance the client’s ROI.
“What I was seeing was that we didn’t focus on tangible business goals. Everyone is so used to that traditional approach that they didn’t know how to quantify those goals,” Steve said.
So he decided to develop a more hands-on approach and created his web agency, Effect. Steve wanted to educate clients on the importance of digital marketing and how a website can go beyond being a design tool for their brand.
“As time went on, we were finding ourselves aligning with more businesses that were of the type that see a website and the internet as machines to grow their business rather than a brochure,” said Steve.
It took some time, but Steve found his niche and expanded his business. Effect now works with various markets across the board, including small businesses and large companies, to create profitable websites for their growing operations.
Effect is a leading website development company that offers mobile-friendly web design, SEO, and consultations, among other services. The company partners with clients to construct strategic marketing plans that can help them generate traffic and gather more leads to increase profits.
“A lot of business websites are like lemonade stands in the middle of nowhere. Nobody knows it’s there. It would help people if they could generate that traffic,” said Steve.
Helping Clients Establish and Attain Sales Goals
Effect helps its clients determine what matters. The Effect team asks the questions that web development companies often overlook but are necessary to building a sustainable marketing strategy. The company’s mission is to educate clients on how their website can fit into their growth opportunities.
“It’s more of the mindset to use the website as a tool to grow the business, rather than just build it, set it, and forget it. And how can we help customers be proactive and have this ongoing partnership,” said Steve.
Many of Effect’s clients have worked with them for more than 10 years, and Effect has helped them create multiple sites or evolve their web design throughout the years. Companies can use Effect’s services to achieve aggressive sales goals, whether it’s for lead generation or an eCommerce website.
“We’ve taken the critical factors of what makes a site grow a company, and we have identified them. If you can identify what makes a system work and have a process for changing and measuring those things, you can make it better,” said Steve.
One of its loyal customers is Gen-Y Hitch, a truck hitch company. Steve said the company had initially reached out for a graphic design overhaul for its site. But Effect revealed how it could help the truck company set yearly goals to attain better ROI from its website. Three years later, Gen-Y Hitch continues to smash its sizable goals and gain higher profits because it determined and measured its metrics.
Steve said companies might not control rankings, but they can influence them. Effect advises clients to take advantage of the factors they can control, including SEO content and keyword research, to influence those rankings.
Delivering High-Performance Sites Backed by Strategic Planning
Companies can learn to leverage their high-performing websites to boost growth with strategic planning. Effect provides the basic features for a digital presence and what it takes to maintain and grow it.
Effect helps companies communicate their value. It equips clients with tools to stand out in the pack of their competitors with a clear and consistent message that emphasizes their differentiation. Its consulting sessions take on a self-reflective approach and allow clients to pinpoint their brand and site goals.
Once the customer has figured out its end goals, Effect can take the reins to build a website and data-driven marketing campaign that adheres to those needs. The company also integrates all marketing channels and has specialists to assist clients with SEO, CRO, Google Ads, and content development.
Effect’s commitment to elevating its clients’ web presence is evident. It has assisted clients in achieving 30,000-plus additional visitors per month, multiplied conversion rates by 10 times, and increased one company’s #1 Google rankings by 37% in three months.
Beyond effective strategies and website building, Effect also offers hosting. The company owns servers that customers can use to host their websites.
“What we’ve moved on to and like is droplets from DigitalOcean. They’re the most controllable. They’re fast. And so most of what we host is on droplets that we manage and set up,” said Steve.
Effect’s websites have efficient loading times and secure backups that optimize conversion rates, keep traffic booming, and boost rankings.
What’s Next: Increasing the Accessibility of Its Services
Steve said Effect seeks to increase its reach and accessibility in 2022. The company will be launching a new website that communicates its services in a more simplified manner. In the past, some customers would have trouble figuring out their value proposition and whether it included web design on top of their business consultation services.
“We help you attract more leads and convert more customers with a high-performance site and strategic plan. So it’s kind of all that, but we are working on simplifying it,” said Steve.
With its new site, potential customers will better understand Effect’s services, and the company can reduce entry barriers. Effect expects to launch the redesign in February 2022.
The Effect team also aims to expand its mark in more markets. Now, the Effect website mostly shows its work in general examples. By displaying scenario-specific configurations, companies can see how Effect can tailor its services to fit their specific needs and industry.
“How we present ourselves now is open-ended. We can do any scenario, as long as you want to grow your business through your website. And the new presentation is going to break it down into scenario types,” said Steve.
Effect is all for making its services more accessible in 2022. The company wants global and national markets to realize the significance of an online web investment and help them increase their reach through a website. And the Effect team hopes that new industry-specific presentations will do the trick.
“And we’re using that to market ourselves so that people can find us more relevant to them,” said Steve.