TL; DR: Fiverr’s online marketplace reimagines the freelance scene by connecting businesses with on-demand talent. The platform is a hotspot for digital services across nine verticals — including graphic design, website building, and programming — with freelancers spanning more than 160 countries. Today, the company is working to foster ongoing relationships between freelancers and the businesses that hire them, laying the foundation for a flexible post-pandemic workforce.
Forget quarterbacks and kickers — creative commercials are the highlight of the Super Bowl for myself and many other football-averse viewers.
Super Bowl LV was no exception. Ad execs set the internet abuzz with everything from Michael B. Jordan’s personification of Amazon Alexa to an intentionally shameless Uber Eats promotion courtesy of the “Wayne’s World” duo.
But the reigning champion of this year’s event was undoubtedly Fiverr, which touted its freelance marketplace through a spot featuring the President and CEO of Four Seasons Total Landscaping. Yes — we’re talking that Four Seasons Total Landscaping.
In the commercial, Four Seasons Total Landscaping used Fiverr to quickly hire PR and web development talent in response to increased attention after Rudy Giuliani’s now-infamous press conference.
Besides serving up a much-needed chuckle, the ad effectively underscores Fiverr’s value proposition: providing instant access to on-demand digital freelance talent.
“Fiverr is a one-stop shop for any organization’s digital needs,” said Adi Margolis, Product Group Director at Fiverr. “The platform connects business owners to skilled freelancers who are ready to support them with quality work, leaving businesses to focus on what they do best.”
From the freelancer perspective, Fiverr provides opportunities to enjoy flexible hours and have professional opportunities funneled directly to them. The platform also creates a space where freelancers won’t feel judged by their age, appearance, ethnicity, or gender — but by the quality of their work.
The Fiverr marketplace is wide-ranging in services and freelancer geography, spanning nine verticals and 160 countries. Areas of expertise include everything from graphic design and social media to website building and programming.
Meeting the Needs of Businesses and Freelancers Since 2010
CEO Micha Kaufman founded Fiverr in early 2010 to create an online marketplace where anyone could offer digital services.
“The company saw a huge opportunity to take freelancing online as a means to remove the friction-filled areas that are experienced in the offline world while providing quality talent at an affordable price,” Adi told us.
By 2012, Fiverr welcomed more than 3 million self-employed workers to the platform and facilitated more than 1.3 million transactions between businesses and freelancers. With the help of investors, the volume of transactions on the site increased by 600% between 2012 and 2019.
The company has seen and adapted to significant shifts in the online freelance marketplace space over its more than 10 years in the business.
“Fiverr has witnessed a massive increase in freelancers moving online — allowing them to have flexibility in where and when they work,” Adi said. “Freelancers and businesses have turned to the platform for a variety of reasons, whether it’s finding work, upskilling their services, starting a side hustle, or looking for skilled freelancers to complete projects at an affordable price.”
Fiverr has expanded its product line to meet this influx in demand to meet the needs of both its business and freelance community. The company also grew its catalog of digital services, expanded into more countries, and offered support for additional languages.
Most recently, the Fiverr team has observed a spike in freelance work prompted by the pandemic.
“Many freelancers who may have lost their jobs or found themselves at home with extra time have turned to the platform as a means of earning income,” Adi said.
An Assorted Lineup of Freelancers from 160 Countries
Fiverr has also helped businesses during the pandemic by serving as a vital resource for digital transformation, providing them with the tools and talent to help to move their company online. Fiverr freelancers work on various projects that change how organizations operate and deliver value, whether that means optimizing online presence or incorporating new services to spur growth.
In many cases, working with freelancers puts businesses in a better position than hiring full-time workers in terms of scalability.
“Fiverr alleviates frictions and inefficiencies in the value chain while also providing buyers access to an expansive catalog of digital services across 500 categories,” Adi said. “These services are offered through a diverse pool of freelancers in 160 countries. Buyers on Fiverr also enjoy the transparency and certainty of price, the scope of work, and the quality.”
Freelancers — or sellers — save time searching for gig opportunities. Thanks to the power of automation, Fiverr freelancers don’t need to bid on work. They simply list the service they offer alongside a well-defined project outlook, duration, and price.
“Our proprietary technology directly matches them with buyers who are looking for the service they provide,” Adi said. “Ultimately, Sellers on Fiverr have complete control over their work schedules, plus the flexibility to work whenever they want.”
Fostering Ongoing Buyer-Seller Relationships
As the Fiverr team works to update services and put new ideas into production, much of the process is based on feedback from freelancers and the companies that hire them. “We are always engaging with our community to better understand their needs and how we can create new products to bring them an even more seamless experience,” Adi said.
In February of this year, Fiverr launched Subscriptions, which allows businesses to secure the freelancers they trust for a period of three to six months. Previously, Fiverr only offered businesses the ability to pay on a per-project basis.
“This new feature allows freelancers on Fiverr the opportunity to establish long-term, ongoing relationships with their customers,” Adi said. “This is a huge step for us as we continue to expand the platform’s product offerings and services to appeal to larger businesses, agencies, and corporate teams.”
In September 2020, the company launched Fiverr Business, an interactive platform built to help organizations organize and manage projects while accessing vetted, top-tier freelancers.
“Fiverr Business is a new, subscription-based platform designed for corporate teams and departments to collaborate while managing projects with freelance talent,” Adi told us.
Helping Customers Navigate a Post-Pandemic Marketplace
While 2020 was a difficult year for freelancers and business leaders alike, Adi told us the Fiverr team has been grateful for the opportunity to help users successfully navigate change.
“We’ve been incredibly humbled to see how the platform has been able to help so many people during the pandemic,” Adi said. “On one side, we have been helping people find work through freelance jobs on the platform, and on the other, we’ve been helping small businesses find the services they need to survive.”
While the future of Fiverr is under tight wraps, Adi hinted that the company is incredibly proud of the marketing efforts it has put forward over the past year.
“From launching our new brand campaign, ‘It Starts Here,’ to our new brand identity, and most recently, our Super Bowl campaign, we look forward to expanding our marketing efforts even further,” Adi said.