TL; DR: Emaze is a site-building and presentation application that allows entrepreneurs to create content across a broad range of formats and platforms. It offers hundreds of professionally designed templates, and enables users to create, share, and analyze their content from a single dashboard. And Emaze leverages HTML5 technology, which requires no design or website-building experience. Its tools allow creators to publish web pages, live social media feeds, and photo and video content. Today, Emaze has more than 50 million users, and its products have helped create more than 120 million pieces of digital content.
As creatives and entrepreneurs become more accustomed to digital technology, they increasingly want to showcase their content online. That includes websites, social media platforms, online video repositories, and even offline presentations. They also may want to take content created for one medium and repurpose it for another without building it over each time.
Repurposing presentation content for website-building, and vice versa, has traditionally been a time-consuming task. That’s because elements created in one system may not be compatible with those created in another. Repurposing web content on social media accounts can introduce additional hassles, especially for digital learners.
Emaze addresses that dilemma with presentation and site-building tools to simplify repurposing content across disparate platforms and channels. Its cloud-hosted SaaS solution is designed for digital content creators, and it has more than 50 million users worldwide.
Emaze launched in 2013 as an alternative to Microsoft PowerPoint, but the company has evolved to reinvent many precepts of presentations and content creation. It expanded its services to include customizable websites, blogs, and photo albums in addition to core presentation and webpage design. Additional features include 2D and 3D slides, pan and zoom transitions, animation, sound effects, and in-depth analytics.
Emaze tools leverage HTML5 technology to eliminate the need for coding knowledge or website-building experience.
“When Emaze launched, there were already millions of people using presentation tools,” said Lahav Tsafrir, Emaze VP of Sales. “Back then, it seemed like only a small portion of users knew how to build impressive, engaging websites and presentations, and the rest desperately needed a helping hand. Emaze is that helping hand.”
Users Don’t Need to Recreate Content for Different Sites
Emaze was established as a software venture in 2009 by Motti Nisani (CEO), Dr. Arie Livshin (CTO), and Shai Schwartz (VP Product). It formally launched as a commercial product in 2013. According to Lahav, the founders aimed to provide a standalone presentation tool — available outside a licensed software suite — that gave users the flexibility to republish presentation content in other software contexts.
They also saw an opportunity to develop a presentation application that could meet the needs of both business and individual users. Today, Emaze counts Coca-Cola, Daimler, Hilton, Hyundai, Kraft, Mercedes Benz, and Unilever among its corporate users. It also has a strong following of individual creators who use its tools to create an expansive web presence.
“Emaze’s goal from the very beginning was to change the way digital content is created,” Lahav added. “These days, content creation software should be about offering more to help people share their content wherever they want to.”
Lahav said Emaze’s vision is to enhance digital content creation and bring it to new levels in line with developments in digital technology and user requirements. Recreating content several times so it can appear in documents, webpages, and social media, has become a burden for all types of users. Lahav said the dilemma has become apparent as more people want to create and share their content.
Three Account Tiers Include Free and Business Plans
Emaze is available via three main account models — Basic, Business, and EDU, which is available to customers in the education sector.
The company offers three pricing plans within each model. Its Basic package includes a free option with a limited feature set, while the Pro level offers more features and costs $13 per month. The multiuser Business Plan provides a more robust feature set and includes training and support. Businesses can contact Emaze for pricing.
Emaze tailors its Business package to workplace users. Within that package, it offers the Pro Plan ($13 per month) and the Executive Plan ($40 per month). The Business Plan ($125 per month) includes five user licenses and collaboration features so teams can share edit access and work on projects together.
The EDU package caters to educators and institutions. Its plans include EDU Team ($198 per month), EDU Pro ($9), and a Student option ($5). All Emaze Plans are billed once a year.
“Emaze makes it easy for educational professionals to create interactive lessons that keep their students ‘zoomed in’,” said Lahav. “With Emaze’s out-of-the-box templates, even technology-challenged educators can build digital lessons that combine text, sound, and video to make the most of distance learning — including for students with special needs and learning disabilities, as required.”
Emaze currently serves Tulane University, James Madison University, the University of South Florida, Tel Aviv University, and the Weizmann Institute of Science.
Feedback Loop Helps Adapt Software to User Needs
Emaze allows digital content creators to design in a variety of mediums, including website-building, ecards, blogs, photo albums, and presentations. The software also provides businesses with options for TIC (Training, Info/Survey, Certification), sales enablement, and elearning creation.
Users can create and manage all of those iterations from a single Emaze dashboard.
“In terms of our most-used content creation tools, they are still the presentation and website builders. People sometimes ask me what my personal favorite aspect of Emaze is. From my point of view as the company’s VP of Sales, it’s our new Enterprise Suite solutions with TIC Council,” Lahav said. “That’s our training, info/survey, and certification toolkit, which allows enterprise users to engage prospects at scale.”
According to Lahav, that feature allows Emaze to approach an unlimited number of markets. As a result, he said it should quickly become the most sought-after tool on the platform.
With such a user-driven solution, feedback is another critical element in Emaze’s product development process.
“I’d describe Emaze’s internal development process as quite unique. Customer feedback is very important to us, and we take it seriously by listening to our users and adapting to their needs. But at the same time, since Emaze is at the forefront of the content creation industry, we also have to ensure that we are also getting ahead of our customers’ needs by anticipating and spearheading the next trends.”
Easier Content Creation Improves Business TCO and ROI
Emaze distinguishes itself from other online presentation platforms with its simplicity, professional looking templates, and content creation tools. It also enables novice users to share content across different media and platforms.
“Emaze’s most effective benefit is that any customer can get a much better experience through a user-friendly content creation platform,” he said. “That enables a faster and easier way to create digital content. In simple terms, it helps users save time and money, especially for business users. Emaze improves both total cost of ownership (TCO) and return on investment.”
These benefits will prove beneficial moving forward as Emaze strives to consolidate its strong position in a competitive global market. According to research firm Absolute Insights, companies are upscaling their tools for managing business presentations as they prepare for a post-pandemic world where more sales and marketing pitches take place online.
If those projections hold, it will likely attract new software providers keen to claim a slice of that revenue.