TL; DR: PearlMountain built its graphic design platform, DesignCap, to speed up the creative process for users of all skill levels. The online software includes a number of tools for creating striking yet cost-effective design assets, including free templates, a library of stock photos and elements, and multiple export options. With availability in seven languages and a customer-centric development process, PearlMountain strives to make DesignCap suitable for an even broader audience.
There’s no denying the impact of strong web design on business — especially when you consider the research.
Participants in a 2011 study, for example, assessed visual appeal within just 0.05 seconds of viewing a website, indicating that businesses have a narrow window when it comes to making a good impression on potential customers.
In addition, 38% of participants in Adobe’s “The State of the Content: Expectations on the Rise” study said they stop engaging with a site if it appears unattractive in terms of layout or imagery. The same research revealed that if participants had 15 minutes to consume content, 66% would prefer something beautifully designed versus something plain.
While it’s clear that striking visuals help capture and retain attention, many individuals and businesses find the graphic design process too costly, difficult, or cumbersome — and they simply give up.
“With numerous built-in templates, millions of resources, an intuitive interface, and handy editing tools, DesignCap allows everyone to make striking and professional graphic designs for businesses, events, and social media campaigns, among other use cases,” said Candy Rora, Marketing Representative at DesignCap.
The software, developed using the collective experience and knowledge of DesignCap’s professional design team, includes access to a vast built-in asset database. Through this resource, users can access thousands of high-quality templates and a rich collection of illustrations, shapes, and fonts.
Ultimately, the platform removes the skills barrier for design novices, allowing them to craft professional work with ease. Now featuring availability in seven languages and an ongoing, customer-centric development process, PearlMountain is working to make DesignCap accessible to an even broader audience.
13 Years of Experience Helping Users Worldwide Satisfy Design Needs
PearlMountain, founded in 2006, has long been focused on the research and development of graphic design software for Windows, Mac, and iOS. The company’s overall goal is to put graphic design within reach, empowering users across the globe to create professional designs, whether they’re trained designers or not.
Before DesignCap hit the shelves, PearlMountain had already earned a favorable reputation among users for the ease of use, reliability, and performance of its software. The skills the PearlMountain team honed over the years served as a strong foundation for DesignCap.
“In the past years, we’ve released many desktop and online tools such as Picture Collage Maker, Publish Plus, CollageIt, DesignEvo, FlexClip, and so on,” Candy said. “These tools have been welcomed by millions of users all over the world.”
In developing DesignCap, the newest product on the scene, PearlMountain envisioned a robust, web-based set of tools that would satisfy nearly any design need while flattening learning curves and saving users time and money. So, leveraging the experience and knowledge of its professional design team, the company got to work on the online graphic design software.
Today, DesignCap allows even the most novice user to create professional designs with ease using its built-in database of high-quality graphic resources. With templates; a vast collection of illustrations, shapes, and fonts; an intuitive interface; and handy editing tools, DesignCap helps users of all skill levels create striking assets for businesses, events, and social media, among other communication pieces.
“Our company, PearlMountain, is committed to helping everyone to become a professional designer,” Candy said.
A Selection of Free, Customizable, and Professional Templates
As any graphic designer knows, there’s nothing more intimidating than a blank white screen staring you in the face, almost demanding your creativity. And that’s why the folks at PearlMountain took special care in curating DesignCap’s wide array of templates and image assets.
The company sorts its premade templates into two primary categories that entrepreneurs and businesses undoubtedly appreciate: marketing and social media.
In the marketing well, tools such as DesignCap’s infographic maker empower users to visualize their data using a broad range of customizable templates on subjects of all kinds — from simple company overviews to the latest fashion trends.
Modules are a fan favorite for creating infographics because they allow users to add elements like icons, images, timelines, diagrams, and statistics with ease. Other templates include logos, brochures, leaderboards, Facebook ads, and posters, among other resources.
On the social media side, the company makes it easy to attract more customers with masterfully designed headers, such as YouTube channel art and thumbnails, Facebook cover images, Tumblr banners, and Twitter headers. Templates for posts on Facebook, Instagram, and Pinterest are also available to help attract eyeballs.
DesignCap features an extensive library of stock photos, illustrations, images, text, and backgrounds that customers can use with the handy graphic design editor to customize their graphic designs as desired. And, with multiple export options, it’s easy to save your design to a computer, upload it to the cloud, or share it with colleagues and friends on social media sites.
“I think the templates inspire users to let their imagination run wild and be creative, making then the process of creating professional designs easier,” Candy said. “Each user may have a different need for design — maybe the ease of use, the beautiful templates and art resources, the flexible editing tools, a specific font, or other things.”
For inexperienced and first-time designers, ease of use is perhaps the most significant benefit of all. “Many people are familiar with Photoshop, but few can control it easily, so it’s better to choose an alternative tool and make your life easier,” Candy said.
Customer-Focused Tools Available in 7 Languages
Over the years, PearlMountain has frequently collected feedback from its loyal customer base that the company uses to update and improve its tools. Certain features take longer to implement than others, but the company always strives for a short turnaround.
“Every time we get a piece of feedback, an idea, or a suggestion from our customers, we’ll discuss it with our team,” Candy said. “If it is quite urgent, we’ll update our app on the same day we received it. If it’s useful and not very urgent, we’ll try our best to make the update as soon as we can.”
For example, the DesignCap team has worked hard to include support for multiple languages in response to its customers’ needs.
“We’ve localized DesignCap into seven languages: English, German, Spanish, Japanese, Portuguese, French, and Chinese (simplified and traditional), hoping everyone will have a greater user experience,” Candy said. “But that isn’t enough; we’ll improve further to engage more people from different countries in different languages.”
Ultimately, the PearlMountain staff is the glue that holds the strong and inventive company together.
“I believe in our team,” Candy said. “They are young, passionate, innovative, and responsive, and love studying new things, which helps us adapt when faced with unpredictable changes.”