How Bitdefender’s Cloud Security Suite Helps MSPs Boost Their Value Prop With a Layered Approach to Data Protection and RMM Functionality

Bitdefender Helps Msps Boost Their Value Prop

TL; DR: Bitdefender is helping MSPs step confidently into the future through a next-generation layered cloud security suite designed to combat sophisticated and ever-evolving modern threats. In addition to enterprise-grade security, the suite features a simple deployment process, ensures high performance, and includes à la carte add-ons. Now, through an expanded partnership and integration with ConnectWise, Bitdefender is furthering its mission to offer the most advanced security solutions on the market.

Over the last decade, we’ve witnessed data breaches so large they’ve become permanently etched in our minds. From Target’s 2013 credit card exposure to Marriott’s recently hacked reservation system, the reputational damage caused by these attacks is undeniable.

But, according to Jason Eberhardt, Head of Global Cloud & MSP at Bitdefender, these events would have never made it to the pages of our digital history books had the right security solutions been implemented in the first place.

“With just a little bit of effort and extra security, like the solutions that Bitdefender offers, a lot of those exploits wouldn’t ever have been in the news,” Jason said. “We are proactive rather than reactive.”

Bitdefender logo

Bitdefender aims to offer the best in security protection and performance.

Through its award-winning security products and threat intelligence solutions, Bitdefender has helped businesses and managed service providers (MSPs) protect more than 500 million systems in over 150 countries since 2001. The company’s top-ranking layered security suite, Bitdefender Cloud Security for MSPs, helps service providers block threats with maximum efficiency and accuracy.

“What’s exciting about Bitdefender as opposed to other MSP-focused companies in the security space is that we’re looking at the whole solution — we’re not just providing endpoint security,” Jason said.

In addition to comprehensive enterprise-grade security solutions, Bitdefender Cloud Security for MSPs is known for its simple deployment process, high performance, and menu of optional add-ons. Now, through an expanded partnership and integration with ConnectWise, the company can offer enhanced protection against advanced attacks with even more security layers.

Bitdefender Cloud Security for MSPs: Next-Gen Layered Security

Bitdefender has always maintained one fundamental goal: to help people. In the early ’90s after the fall of the Soviet Union, CEO Florin Talpes founded the Romanian-based company, which at the time was known as Softwin and focused on endpoint security. In 2001, he rebranded the company to Bitdefender, and in 2011, he ventured into the virtualization space.

“Bitdefender has always operated in a forward-thinking manner to make a difference in the industry,” Jason said. “We’re always thinking of and fully embracing the future — and that’s really what Bitdefender Cloud Security for MSPs is.”

Bitdefender Cloud Security for MSPs

Bitdefender Cloud Security for MSPs layered next-generation security.

Whether you’re a dentist looking to secure the sensitive patient information housed within your practice or a leading global retailer, it’s essential that you work with a managed service provider (MSP) that’s always one step ahead of the ever-changing threat landscape. To that end, Jason said Bitdefender empowers MSPs to give all customers — even SMBs — access to enterprise-grade security solutions.

This is especially important being that attackers often use smaller organizations as a gateway for access into larger enterprises. “Bitdefender is helping everyone, everywhere,” he said. “In this industry, it doesn’t matter if you’re a one-person or a 5,000-person shop, we want to help you because if your security posture is strong, then the whole industry is strong.”

The Bitdefender approach is also centered on nonstop innovation. “I look at it like Blockbuster to Netflix or even the horse to a car — you can’t just do something because you’ve always done it that way,” he said. “You have to keep moving toward the future.”

Simplified Deployment, High Performance, and Optional Security Layers

Jason said to think about systems security the same way you’d think about securing a house. “If you’re just locking your doors, you’re only covering the basics,” he said. “We’re taking it to the next level: the doors are locked, we’ve installed an alarm system and included web cameras.”

Bitdefender Cloud Security for MSPs is available in a standard product with a number of hardening and control, prevention, and detection layers. There’s an advanced combination of antivirus and antimalware solutions, anti-exploit protection, continuous process monitoring, configurable content control, device control, a two-way firewall with intrusion detection, web filtering, and a search advisor signaling trusted and untrusted pages.

Bitdefender Cloud Security for MSPs features

The platform simultaneously ensures security, performance, and simplicity.

Considering all that the product does, it’s surprising that the platform was built to ensure the lowest resource footprint possible with simple deployment, management, and billing processes. “It’s all the things we know these companies need to be able to excel, protect their businesses, and sleep at night, with one install,” Jason said.

The company also offers optional solutions, including security for MS Exchange, full disk encryption, and security for virtualized environments, that can be managed from the same console but are billed separately. Ultimately, it comes down to what each individual business and MSP needs to further its business mission.

“We want to make sure we’re offering absolutely everything they need to be secure — everything they might need to put in place to lock down their systems,” Jason said.

Enhanced Protection Through an Expanded Partnership

In April, Bitdefender announced an expanded partnership with ConnectWise, a company that empowers service providers to reach their goals faster through an advanced business management software suite. The partnership brings remote monitoring and management (RMM) functionality to customers through integration with ConnectWise Automate 12, which will help MSPs fully automate and streamline security management tasks.

The expanded integration has allowed Bitdefender to add patch management, advanced threat security, and endpoint detection and response to the ConnectWise menu of optional add-ons. It also allows MSPs to easily manage all essential endpoint security layers as part of a unified solution that enables them to prevent, detect, and respond to threats.

“RMMs are the future, and Bitdefender came up with an amazing solution providing MSPs enhanced protection against advanced attacks all through a single pane of glass,” Jason said. “Bitdefender specifically is at the forefront of the industry when it comes to these capabilities.”

At the same time, security is essential for RMM systems. Through the partnership, Jason said Bitdefender and ConnectWise can work together to solve problems shared by both of their client bases.

“We listen to what our customers need, determine how we can protect them, and deliver best of breed solutions,” Jason said. “The reason that it’s so important for a security vendor like Bitdefender to work with a company like ConnectWise is they can reach a lot of customers we can’t, and vice versa. Working together, we can help a lot of people and solve a lot of problems.”

Embracing the Future: A Focus on Continuous Innovation

Bitdefender currently offers all the security benefits MSPs of all sizes need — from features and functionality to ease of use and affordability. But the company is not stopping there.

Whereas some vendors offer cloud and MSP solutions as a supplement to their main security products, Bitdefender’s Cloud Security for MSPs is one of the company’s main focuses. And continually perfecting that area is one of its most important goals.

“We constantly are listening and determining how to give them what they need,” Jason said. “It all goes back to the horse and the car: A lot of the time, people think they need X, but they actually need Y and Z. Embracing the future is not about offering a faster horse; it’s about envisioning the car.”

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