"What is Wix.com?" (2017 Review, Costs, and Other Site Builder Q&As)

In general, I’m a proponent of DIY. I don’t want to pay someone to come out and set up by cable box, I don’t want hand-holding as I play around with keyboards to determine which laptop to buy, and I didn’t follow the instructions when assembling an exersaucer for my 6-month-old cousin, much to his father’s chagrin.

Website builders are the DIYer’s dream. If you want to build a site without hiring a developer or learning to code, Wix probably is (or should be) on your short list of prospective tools for the job.

The short version: Wix is an online website builder owned by a company also called Wix.

What is Wix Website Builder’s Overall Rating?

I actually took the browser-based site builder for a spin recently. I played with theme options, evaluated the ease of use, sized up the functionality compared to the cost, and put together a beastly in-depth review. While Wix is certainly one of the best and most well-known website building platforms in the industry, we outline our ratings and feedback on the builder below.

BEST OVERALL RATING
★★★★★ 4.6/5.0
  • FREE signup with email or Facebook
  • Drag-and-drop designing is super easy
  • 1-year domain free with most plans
(read more)
Starting Price/Mo. $0.00
Money Back Guarantee 14 days
Disk Space 500 MB - 20 GB
Domain Name Transfer
Best Overall Hosting Plans www.wix.com

Our Expert's Wix Review

As a web builder, Wix is an industry leader when it comes to ease of use, setup time, and available features. The browser-based, WYSIWYG (What You See Is What You Get) site-building service is hands... read more +

As a web builder, Wix is an industry leader when it comes to ease of use, setup time, and available features. The browser-based, WYSIWYG (What You See Is What You Get) site-building service is hands down one of the foremost brands in this industry niche, and that's not without just cause.

Getting started and familiar with the platform is a straightforward process, and the resulting websites you can build are in keeping with industry standards, as far as design and customization go. While you're not going to get the same level of support as you would from a leading web hosting service, the feature set available and included in this free service is a pretty exhaustive list. All it takes to sign up — and said signup is free — is an email or a Facebook account.

Once you're in, you can preview thousands of templates, which are all broken up into categories and then further classified by design or industry type. For example, choose the Online Store category with the Clothing & Accessories subcategory to start selling your custom-printed t-shirts. Your garage band can showcase your latest performances and let family and friends know of upcoming shows by utilizing the Music and Band categories. You can browse the most popular templates and check out the newest additions.

Once you've made your pick, you may feel a tad overwhelmed at the interface — but that's only because the functionality exceeds that of your typical drag-and-drop builder. You can manipulate and edit virtually any facet of your new website, until it perfectly matches the picture in your head.

Finally, get your finished creation noticed by search engines (and the millions of web surfers that they send to websites) using the Wix SEO Wizard. Just tell the Wizard the words or phrases you want people to search for and find your site, and Wix will spit back out a full SEO report — so you know where you stand in terms of relevant visitors being sent to your site. Wix premium plan customers can also benefit from $300-worth of search engine advertising credits, upping the chances of increased site visitors.

Anyone in any field could find themselves wanting a website at some point in their career or personal life. Whether you're a stay-at-home mom with a creative writing habit to share or a serial entrepreneur ready to profit from your next great idea, you don't want building your own website from scratch to be a strain — on your wallet, your time, or your brain. With Wix, you can be your own web designer, developer, and marketer. The interface is easy to use and the end designs are up to snuff with industry standards. When it comes to code-free website building, Wix is a leader and an innovator.

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See 2017‘s best website builders »

What Does Wix Cost?

When it comes to pricing, we find Wix to be so-so. The cost isn’t as high as Squarespace, but it certainly falls on the pricier end of the spectrum laid out by the best site builder plans. Bottom line: Wix isn’t the most competitive cost-wise, but it still costs only a few dollars per month for the most basic plan. Plus, you can start designing with Wix for free!

How Does Wix Compare to Other Site Builders?

If site building were a popularity contest, Wix would certainly be sitting with the cool kids. The platform holds its own among the ranks of Weebly, Squarespace, and WordPress.com. You’ll notice in our head-to-head comparison of the top site builders, however, that each platform has its own strengths and areas that could be improved.

See The Highest-Rated Site Builders »

Design & Customization: Wix vs. Others

Wix is a quick-to-launch site builder platform. Sign up with a Facebook or Gmail account, and you’re browsing themes in seconds. Something I consider most appealing about Wix compared with other site builders is not just the number of themes available but how they’re organized. Wix offers industry-specific template categories, so whether you’re a Realtor, a musician, or the owner of a bed and breakfast you quickly find a design to complement your brand.

eCommerce: Wix vs. Others

While Wix templates cater to business niches, the eCommerce functionalities are pretty basic: shopping carts, multiple payment gateways, and tools to manage shipping options and tax rules. If you’re serious about growing an online business — planning on displaying hundreds or thousands of products and expecting all the traffic and revenue to follow — I invite you to check out the top eCommerce hosts and accompanying website builders:

ECOMMERCE RATING
★★★★★ 5.0/5.0
  • 1-click installs for eCommerce tools like WooCommerce
  • FREE eCommerce plugin for WordPress
  • Daily backups, a CDN, and FREE Weebly site builder
(read more)
Starting Price/Mo. $3.95
Money Back Guarantee 30 days
Disk Space 10 GB - 30 GB
Domain Name New or Transfer
eCommerce Hosting Plans www.siteground.com/ecommerce
Our Expert's SiteGround Review
SiteGround’s shared hosting plans tout eCommerce necessities: 1-click installations of Magento, PrestaShop, WooComerce, or WordPress with the WP eCommerce plugin. If you opt for WP eCommerce, your server will be custom configured to fit your site’s... read more + SiteGround’s shared hosting plans tout eCommerce necessities: 1-click installations of Magento, PrestaShop, WooComerce, or WordPress with the WP eCommerce plugin. If you opt for WP eCommerce, your server will be custom configured to fit your site’s needs, and if you have an existing site, the SiteGround team will help you migrate to their services… collapse info -

See more hosting plans for eCommerce »

Blogging: Wix vs. Others

Can you use Wix to start a blog? Absolutely! Blogging is just one of the many template categories available. Food Blog, Fashion Blog, Business Blog — you name your blogging niche, and Wix probably has a ready-to-go design waiting for you. Because the editor is a WYSIWYG layout (meaning, what you see is what you get), the blog setup experience is highly intuitive. Point and click or drag and drop to customize the layout, and then focus on the words on the screen. Now, is Wix your best option for blogging? Personally, I’d go with the #1 web host for bloggers:

BLOG RATING
★★★★★ 5.0/5.0
  • FREE domain and transfer, with WordPress pre-installed
  • Host unlimited WordPress sites on a single account
  • Unlimited bandwidth, plus FREE data backups and SSL security
(read more)
Starting Price/Mo. $2.95
Money Back Guarantee 90 days
Disk Space Unlimited
Domain Name FREE (1 year)
Blog Hosting Plans www.inmotionhosting.com/blog
Our Expert's InMotion Review
What could be a more perfect fit for blog hosting than a host that offers pre-installed WordPress? InMotion allows users to host unlimited WordPress sites on a single account, along with unlimited storage, transfers, and bandwidth… read more + What could be a more perfect fit for blog hosting than a host that offers pre-installed WordPress? InMotion allows users to host unlimited WordPress sites on a single account, along with unlimited storage, transfers, and bandwidth… collapse info -

See more hosting plans for blogging »

Ease of Use & Support: Wix vs. Others

The Wix interface is super easy to learn — highly intuitive and likely to leave you with an end result you’ll love. It’s not the most robust platform, but it doesn’t need to be to fill the needs of the vast majority of its users. A side effect of its being fairly basic and cheap, though, is you’re not exactly paying for an always-on-call support team of technical gurus.

As a paying customer, you’ll have access to Wix’s customer support line, live chat, and ticketing service. However, going with an equally affordable shared hosting company will give you not only more site building and marketing features but a better customer support experience.

Is Wix for You?

You’ll be pleased to know that my baby cousin didn’t fall to his demise as a result of my do-it-myself exersaucer building. He’s now standing all by himself, and while I can’t take all the credit, I have no regrets about my DIY approach. Likewise, you should have no qualms about choosing Wix as a site builder. It’s a fantastic tool for a reasonable cost. If you’re not sold, though, be sure to check out other site builder plans we recommend.

ABOUT THE AUTHOR
Alexandra Leslie

Alexandra Leslie serves as Tech Vertical Manager of Digital Brands Inc, spearheading the charge to deliver technical expertise and thought leadership to our rapidly growing audience of developers, engineers, and website owners here at HostingAdvice. You'll find her engaging with leaders in web hosting and tangentially related industries, enjoying honest discussions of their cutting-edge technologies. She loves getting her hands dirty with comprehensive reviews of popular hosting platforms and services, and she's a die-hard WordPress fan. Alexandra leads the HostingAdvice team with a passion for translating technical jargon into digestible action items anyone can use to build, monetize, and scale a web presence.

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