Viraltag: How the Cross-Platform Marketing Tool Has Changed the Way Entrepreneurs & Bloggers Incorporate Visuals Into Social Media Campaigns

Viraltag: How the Cross-Platform Marketing Tool Has Changed the Way Entrepreneurs & Bloggers Incorporate Visuals Into Social Media Campaigns

TL; DR: Social media feeds have become increasingly crowded these days. And, if you’re a business owner or marketer trying to position your content in front of potential customers, you’ll have to compete with irresistible cat videos and enterprises with big marketing budgets to engage your target audience. Enter Viraltag. The company helps businesses cut through the noise by allowing users to easily post click-generating visual content to social media networks. We recently caught up with Viraltag Director of Marketing Apoorva Srikkanth, who told us how the company’s social media marketing toolkit is helping businesses streamline social media management, optimize collaboration among team members, and analyze campaign performance. It’s a powerful suite built to save time and deliver big returns on investment.

Every marketer knows that most consumers won’t do more than glance at the sponsored posts they scroll by in their social media feeds. The space is jam-packed with competing companies trying to sell products. And most of these posts don’t present content compelling enough to draw attention — much less a click — away from, say, a photo of your sister’s new baby.

But smart businesses know how to cut through the clutter by effectively using visuals. Even if a consumer doesn’t stop to read a social media post, a well-placed picture can instantly tell them what a brand is all about. While consumers only retain roughly 20% percent of the information they read online, 65% of the information they do remember is paired with visuals. In fact, studies show content views increase by 94% when a photograph or infographic is included.

Understanding the huge impact visuals can have on social media campaigns, Sudheer Someshwara founded Viraltag and rolled out its social media toolkit to help marketers get the most out of their content pieces. When Viraltag was first launched, it focused exclusively on Pinterest, one of the most visual-heavy social media sites. Now, the company’s solutions integrate with all the popular platforms.

“We also cater to Instagram, Twitter, Tumblr, Facebook, and LinkedIn,” said Apoorva Srikkanth, Viraltag’s Director of Marketing.

Apoorva Srikkanth's headshot and the Viraltag logo

Viraltag’s Apoorva Srikkanth told us the company’s toolkit was built to help businesses manage social media campaigns.

Clients, including Conde Nast, Hearst Corporation, Lacoste, and H&M, use Viraltag to post visually compelling messages on multiple social media networks. The solution manages everything from content scheduling and recycling to analyzing post performance.

“We cover all aspects of social media scheduling, not just posting but everything that happens behind the scenes — from content curation to editing,” Apoorva said.

With features that let its users schedule posts at optimal times and plan an entire month’s strategy in just a few minutes, it’s no surprise that Viraltag has become a leader in the social media marketing space.

Social Media Management for All: From Startups to Global Enterprises

Being one of the top social media management tools means appealing to a wide variety of businesses and content creators.

“We don’t just cater to B2B users,” Apoorva said. “Brands, publishers, and eCommerce sites all use Viraltag. A lot of bloggers use our tools to publish posts on their social networks. We’re not a company that only focuses on B2B or B2C.”

Although all of these clients have different goals, they share the same basic need — to spend less time hacking out busywork.

“When we talk to the marketers and bloggers who use our solution, they all tell us that posting to social media takes a lot of time,” Apoorva said. “We help them with that. Once they use Viraltag, they don’t have to sit and manage social media posts all day long. We do it for them, so they can focus their efforts on bigger picture issues — like marketing strategies.”

Lexi Sigesmund, the Social Media Manager of StyleMePretty, agreed.

“We upload over 200 posts a day on our social media accounts,” she said in a testimonial. “Using Viraltag, I’m able to plan an entire week of content in under 30 minutes.”

While marketing experts who work for global brands have no problem paying for the solution, Viraltag wants to be accessible even to the individuals who run their businesses out of bedrooms. That’s why the company created a special plan for bloggers.

Apoorva told us Viraltag’s individual plan costs $24 per month. However, since some customers couldn’t afford the premium, the team came up with a strategy to make it easier for these budget-minded users to employ Viraltag’s solutions.

“We offer a six-month plan to bloggers in exchange for an honest review on their site,” Apoorva said. “After that, we give them our tools for a reduced rate of $9 a month. Bloggers love good quality and features, so the plan worked quite well. We received a lot of great reviews and saw a hike in the number of bloggers using our products.”

Why Cross-Platform Marketing is Essential for Successful Campaigns

The bloggers and marketing professionals who use Viraltag understand that every social media network is unique. Their audiences may hail from different demographics across platforms, and marketers expect to see content that fits each network’s style and tone.

For example, Instagram content heavily features hashtags, whereas posts on LinkedIn can have longer, more detailed descriptions. While a large number of both men and women use Facebook, Pinterest users are largely female and use the site to explore current trends in fashion, home décor, and food.

This means that a post that generates a huge volume of clicks on Tumblr may fail spectacularly when posted to Instagram. Marketers can’t use the same strategy on every network — they need to change their message according to the tone of each environment.

Viraltag allows its users to take advantage of this diversity. Its solution allows customers to adjust messaging and post appropriate content and imagery for audiences on all the popular social media sites.

A Complete Toolbox to Orchestrate & Analyze Social Media Strategies

Whether a bedroom blogger wants to get more page views or a worldwide clothing brand wants to sell more jeans, Viraltag’s wide range of solutions help users achieve their goals.

“We have great analytics reporting,” Apoorva said. “We show our customers how many users are being directed to their websites or blogs through their social media efforts. We also have engagement analytics that show them what content is performing well.”

Of course, a visual-focused solution has to have great visual tools. Apoorva told us that’s why Viraltag developed a Canva integration its users can use to create original graphics. The company’s built-in image editor helps content creators make quick and easy changes to their images. And a powerful Chrome extension lets users pick images from any site and schedule them in bulk.

Smart marketers know their best posts shouldn’t go to waste. Viraltag’s post recycling tool automatically recycles users’ top-performing evergreen content.

If a social media strategy is being designed by a team, Viraltag’s shared marketing calendar allows everyone to collaborate. It’s a faster and more efficient update to the traditional Excel spreadsheet, designed for groups who are creating shareable, click-generating posts.

No matter what a company or an individual might want to accomplish with a social media strategy, Viraltag’s powerful tools make the job easier.

Committed to Delivering an Intuitive, Easy-to-Use Solution

Apoorva told us investing in the user experience is at the heart of Viraltag’s mission.

“What’s most important for us is ease of use,” she said. “There are a lot of tools out there with a ton of features. But customers who use those solutions need hours just to learn how the platforms work. Our users intuitively understand our interface.”

When social media marketers use Viraltag, they don’t need to master overly complex software or find tools that are buried behind obscure interfaces. Instead, they dive right in and immediately get to work. Incorporating compelling visuals is key to crafting an effective social media strategy, and Viraltag’s tools were built to cultivate success.

Ted Carmichael

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