PinnacleCart: How the Turnkey eCommerce Platform Offers Entrepreneurs an Entry Point Into Online Sales & Marketing

Graphic for review of PinnacleCart platform

TL; DR: If you want your business to remain competitive in 2017, having an online storefront is nonnegotiable. PinnacleCart equips non-web developers with little to no coding experience to build and deploy a high-functioning eCommerce site at minimal cost. The turnkey eCommerce platform allows entrepreneurs to quickly set up shop and start selling online. Through compelling template designs, marketing tools, and more than 300 features, PinnacleCart has helped more than 30,000 businesses, large and small, build an online presence and open up revenue streams.

Setting up shop on the web has become almost mandatory for contemporary businesses. According to a BigCommerce study, 51% of Americans and a whopping 67% of millennials prefer to purchase goods on the internet. If your business doesn’t have an eCommerce site up and running, you’re missing out on a ton of revenue potential. But, for entrepreneurs looking to sell their products online, the process of creating an effective site, complete with SEO, marketing, shopping cart, and payment solutions, can seem daunting.

Luckily, there is a solution for entrepreneurs with little to no web development experience. PinnacleCart offers a comprehensive eCommerce platform ready to go right out of the box.

Collage of devices showing PinnacleCart eCommerce sites and a woman holding a tablet

PinnacleCart allows entrepreneurs with little to no web development experience to build effective eCommerce sites.

The platform’s extensive feature set contains everything a business needs to start selling online, including ready-made templates, marketing tools, a built-in shopping cart, and flexible payment options. PinnacleCart also offers professional eCommerce design and development services by in-house specialists who are able to completely customize storefronts.

From giants, like Discovery Channel and Corona, to small mom-and-pop eCommerce sites, more than 30,000 businesses have built an online presence with PinnacleCart. The platform is easy to use and doesn’t require a massive time investment, so you can concentrate on your business goals.

A Comprehensive Feature Set to Build Your Store & Grow Your Business

One thing that’s immediately apparent when you look at PinnacleCart’s eCommerce platform is it contains features — lots of them. Numerous storefront templates, multiple integrations, and marketing tools are just a few of the more than 300 features available.

  • 3-Step Quick Start Guide
  • Intuitive web-based administration
  • Professionally designed store templates
  • Domain transfer assistance
  • Web-based or downloadable help manual
  • Discussion boards
  • Image uploads
  • CSS / XHTML tableless design
  • W3C / XHTML compliant templates
  • Easy to integrate with your existing design
  • Drag-and-drop layout design feature
  • Edit both CSS and HTML via your browser
  • Cutting-edge search engine optimization
  • Flat URL generation

There are really too many features to discuss in-depth here, so we’ve narrowed down some of our favorite aspects of PinnacleCart’s platform. The goals of any business looking to sell products online revolve around the ability to get going easily and quickly, attract targeted audiences, provide easy payment solutions, and grow into larger markets.

1. Choose From 30 Ready-Made Themes to Showcase Products & Attract Shoppers

Maintaining an attractive storefront is just as important for online businesses as it is for brick-and-mortar establishments. After all, your landing page, just like the showfloor, is the first impression customers have of your business, and these impressions can sometimes lead to a conversion or a drop off. In fact, according to Taylor & Francis, visitors form an opinion of sites within the first 50 milliseconds (that’s 0.05 seconds!) they land on a page.

Collage of PinnacleCart's Fashonista and Grease Monkey templates

PinnacleCart offers stunning, prebuilt templates that are sure to create positive first impressions for customers.

PinnacleCart offers 30 stunning themes entrepreneurs can choose from to create storefronts customers find visually appealing. For online retailers selling apparel, PinnacleCart’s Fashionista template showcases product lines in a sleek, minimalistic style. On the other side of the spectrum, the Grease Monkey template is built around an automotive theme, perfect for those selling auto parts and related accessories.

The bottom line — PinnacleCart’s themes are adaptable to pretty much any business type. The platform’s design tools allow users to manage and customize their sites without having to code. For programmers, the Cart Designer toolbar grants access to the code for further personalization. From restaurants to gyms, businesses can use PinnacleCart’s templates to display products and services with an aesthetic that fits their offerings.

2. Leverage Marketing Tools to Reach Targeted Audiences & Drive Conversions

The first place many consumers turn to when seeking information on a product they’re interested in purchasing is Google. Paying Google for ad space at the top of keyword searches can be an effective, yet expensive way to move visitors to your site.

However, search engine optimization (SEO) provides a much cheaper solution. Included in PinnacleCart sites are SEO features, such as SEO-friendly URLs, compliant header tags, and sitemaps, that work to help businesses raise their rankings in search results and grow their organic traffic.

PinnacleCart eCommerce sites also come with a comprehensive marketing suite businesses can leverage to reach customers in their target market. Users have the ability to create discounts and promos, offer free shipping on orders over a certain dollar amount, and generate promo codes.

Customers with items in their carts receive product recommendations based on what they’re intending to purchase, which works to both enhance the customer experience and increase revenue per visit. The platform comes with a built-in shopping cart abandonment tool to help businesses recapture lost sales. PinnacleCart’s marketing features also seamlessly integrate with MailChimp and affiliate systems.

3. Recurring Billing & Flexible Payment Options Make Shopping Easy for Customers

Once your store’s up and running and you’ve gotten your marketing campaign off the ground, there’s the matter of how you’re going to bill for your products and what payment types you’re going to be able to accept.

PinnacleCart’s recurring billing feature allows users to create various automatic subscription-based billing options for customers. Businesses can set up free or paid product or service trials that turn into date-specific billing periods that charge customers a certain amount, say, every 30 days. PinnacleCart has partnered with gateway companies FirstData and Authorize.net to provide their reputable and secure billing services.

Screenshot of some of the payment and billing options available with PinnacleCart

PinnacleCart’s flexible billing and payment options improve customer experience by simplifying the shopping process.

Because PinnacleCart’s shopping carts are PCI/PA-DSS Compliant, merchants using the platform can rest assured their customer accounts and data are secure. The platform grants the ability to accept almost any type of payment, including credit cards, PayPal, and Amazon Payments, among many others. Once transactions are complete, USPS, FedEx, VIPparcel, UPS, Stamps.com, Endicia, or Canada Post will get your products in the hands of your customers.

4. Social Media Integrations Help Generate Traffic & Extend Your Store’s Reach

The use of social media has become ubiquitous in modern society. There aren’t many people online these days who don’t have a Facebook account. PinnacleCart gives site owners the ability to extend their site’s functionality with Facebook and mobile stores.

The PinnacleCart Social Media Commerce Platform gives your customers the ability to share your products using Twitter, Facebook, and Google+. This feature is available free of charge on all PinnacleCart eCommerce plans and provides a great opportunity to extend your store’s reach to grow your business.

Custom Design and Development Services to Personalize Your Site

For online merchants who want highly customized sites tailored specifically to their brand and business needs, PinnacleCart offers professional eCommerce design and development services. The company’s in-house specialists work directly with clients to create elegant storefronts and effective business solutions.

Screenshot of devices showing a PinnacleCart custom-designed storefront

PinnacleCart offers custom design and development services to create compelling storefronts and optimize processes.

Recall that stat of people forming an opinion within 50 milliseconds of visiting a site — it’s important. PinnacleCart’s experienced web designers can help shape these first impressions through compelling homepage design. Design service packages include full social media integration, custom thank-you pages and buttons, homepage sliders, custom category and product pages, and cross-browser compatibility. PinnacleCart also offers personalized eCommerce design add-ons, including blogger template design, landing page design, add-to-cart lightbox, and animated rollovers, among others.

The platform’s development services are provided for businesses, small and large, to optimize their processes. These services include enhanced APIs, enterprise integration services, custom payment gateways, and complex product attributes.

eCommerce Best Practices to Keep Your Business Competitive

The secret to running a successful business is really no secret at all: To be competitive and open up revenue streams, businesses must have an online presence. PinnacleCart proves it doesn’t have to be difficult for those unfamiliar with web development to get up and running.

The company also ensures users have access to resources that offer eCommerce best practices. PinnacleCart’s blog covers topics from how to prevent and fight chargebacks to the importance of on-point SEO strategies.

These effective eCommerce resources and seemingly endless features are why 30,000 businesses have set up shop with PinnacleCart to market and sell their products online.

Sean Garrity

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